{"id":216450,"date":"2019-01-31T17:10:38","date_gmt":"2019-01-31T12:10:38","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=216450"},"modified":"2019-01-31T17:10:38","modified_gmt":"2019-01-31T12:10:38","slug":"british-retailer-sweet-potato-biryani-wrap","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/british-retailer-sweet-potato-biryani-wrap\/","title":{"rendered":"This British Retailer Thinks You&#8217;ll Love Sweet Potato Biryani Wrap"},"content":{"rendered":"<p>A British food retailer has the world wondering what in God&#8217;s name is a &#8216;sweet potato Biryani wrap&#8217;.<\/p>\n<p>Fusion foods can be amazing. When not done right its just confusion (get it?). That&#8217;s what a retail giant in Britain did, or maybe it&#8217;s just &#8216;lazy product development&#8217;.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I wouldn&#39;t call it appropriation but a biryani in a wrap is the idea of a marketing person who needs a long holiday to restore some creative juices.<\/p>\n<p>&mdash; Emmet Ryan, back in The D-SIX (@emmetjryan) <a href=\"https:\/\/twitter.com\/emmetjryan\/status\/1090694172149977088?ref_src=twsrc%5Etfw\">January 30, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Biryani in a Sweet Potato Wrap?????<\/h3>\n<p>As much as we love biryani and as much as we love wraps (separately), the two of them do not go together. A vegetable wrap would have been better but this is just next level eww.<\/p>\n<p>And to make matters worst, Marks Spencer, the British food retailer, thought they could get away with the &#8216;South Asian&#8217; branding. Smells like cultural appropriation innit?<\/p>\n<p>https:\/\/twitter.com\/raveetabanger\/status\/1090741026204073984<\/p>\n<p style=\"text-align: center;\"><strong>Leading South Asian food experts in the United Kingdom straight up said that this is &#8216;lazy product development&#8217;<\/strong><\/p>\n<h3>Sweet Potato Biryani Wrap: The Controversy<\/h3>\n<p>The brand M&amp;S(Mark &amp; Spencer) introduced this wrap as a part of its Plant Kitchen range.<\/p>\n<p>Biryani is a rice dish, why would you add bread to it. People question why would you call a sandwich wrap Biryani? That&#8217;s using words with a product that isn&#8217;t even related.<\/p>\n<p>https:\/\/twitter.com\/MaajidNawaz\/status\/1090324147719282694<\/p>\n<p>Desi food experts got to roasting.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Absolutely love this! You are completely right. Biryani is all about rice (and for me chicken!) and not sweet potato in a wrap!! X<\/p>\n<p>&mdash; Reena Patel-Jackson (@ReenaP86) <a href=\"https:\/\/twitter.com\/ReenaP86\/status\/1090697106493501441?ref_src=twsrc%5Etfw\">January 30, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>M&amp;S Has Pulled This Before as Well<\/h3>\n<p>Mallika Basu, UK-based author of <em>Masala: Indian Cooking for Modern Living\u00a0<\/em>also had a lot to say about this incident. This isn&#8217;t the first time she called out the brand for cultural appropriation. She&#8217;s wasn&#8217;t too happy about M&amp;S &#8216;<em>Punjabi Pulao kit<\/em>&#8216; from their curry kits line.<\/p>\n<blockquote><p>&#8220;I started the row last year with the ridiculous Bengali Turmeric Kit by M&amp;S so it\u2019s good to see more food writers and chefs getting involved in this debate.\u201d<\/p><\/blockquote>\n<p>https:\/\/twitter.com\/MallikaBasu_\/status\/1090542325024149504<\/p>\n<p>Others joined her in calling out the cultural appropriation.<\/p>\n<p>https:\/\/twitter.com\/raveetabanger\/status\/1090741026204073984<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Sweet potato biryani wrap <a href=\"https:\/\/twitter.com\/marksandspencer?ref_src=twsrc%5Etfw\">@marksandspencer<\/a> \ud83e\udd2fsort it out guys at M&amp;S. England is full of people from Indian subcontinent I\u2019m sure you have someone from this origine who could advise you on how people eat biryani. Biryani is not just food to us it\u2019s a heritage<\/p>\n<p>&mdash; Manish Raval (@MrUKDeshi) <a href=\"https:\/\/twitter.com\/MrUKDeshi\/status\/1090656026309709824?ref_src=twsrc%5Etfw\">January 30, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Social Media Reacts<\/h3>\n<p>Those outraged\u00a0by the food combo took to social media to call out the brand on this&#8230;..whatever this is.<\/p>\n<p>https:\/\/twitter.com\/cookinacurry\/status\/1088389988570591232<\/p>\n<p>https:\/\/twitter.com\/AbidaNKhan\/status\/1088784209102045184<\/p>\n<p>https:\/\/twitter.com\/SanobarFatma\/status\/1090859387986489345<\/p>\n<p>Some people put out good suggestions.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">M&amp;S &#39;biryani&#39; wrap causes controversy &#8211; Just sell English food&#8230;simples<\/p>\n<p>&mdash; UncT Bs (@UncT127) <a href=\"https:\/\/twitter.com\/UncT127\/status\/1090884997148487681?ref_src=twsrc%5Etfw\">January 31, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Some people still didn&#8217;t understand the issue. You do not call a spade a falcon.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I totally agree &#8211; I don\u2019t see an issue here either. It\u2019s a biryani wrap on the go! It has got rice in it by the way&#8230;<br \/>It\u2019s like me saying there\u2019s no meat \ud83c\udf56 in my \u2018BBQ flavoured sauce\u2019 \ud83d\ude44<\/p>\n<p>&mdash; \ud83e\udd81 KingSimba \ud83e\udd81 (@K1NG_5IMB4) <a href=\"https:\/\/twitter.com\/K1NG_5IMB4\/status\/1090253532001898498?ref_src=twsrc%5Etfw\">January 29, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/1Xtra?ref_src=twsrc%5Etfw\">@1Xtra<\/a> Marks and Sparks selling a Biryani Wrap.. so what.. why didnt people complain when Chicken Tikka got put on Pizza?<\/p>\n<p>&mdash; Breaking Bread Rochester (@BreakingBreadR) <a href=\"https:\/\/twitter.com\/BreakingBreadR\/status\/1090564477504892928?ref_src=twsrc%5Etfw\">January 30, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Why can&#39;t people see <a href=\"https:\/\/twitter.com\/hashtag\/CulturalAppropriation?src=hash&amp;ref_src=twsrc%5Etfw\">#CulturalAppropriation<\/a> as <a href=\"https:\/\/twitter.com\/hashtag\/CulturalAppreciation?src=hash&amp;ref_src=twsrc%5Etfw\">#CulturalAppreciation<\/a> instead?  Whether it be food, clothing etc?? I make my own curries &#8211; am I a culturally appropriating too? <a href=\"https:\/\/twitter.com\/hashtag\/JustSaying?src=hash&amp;ref_src=twsrc%5Etfw\">#JustSaying<\/a>&#8230; <a href=\"https:\/\/t.co\/FDIbsdFUll\">https:\/\/t.co\/FDIbsdFUll<\/a> via <a href=\"https:\/\/twitter.com\/YahooNewsUK?ref_src=twsrc%5Etfw\">@yahooNewsUK<\/a><\/p>\n<p>&mdash; Susan Sutton &#8211; @Talk_Susan Show on @SunnyGRadio (@SusanSuttonACT) <a href=\"https:\/\/twitter.com\/SusanSuttonACT\/status\/1090708888838651904?ref_src=twsrc%5Etfw\">January 30, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>In a world where we have Chinese fortune cookies that the Chinese didn&#8217;t invent, pizza with ketchup and other such bizarre mashups that have nothing to do with their origins,\u00a0sweet potato Biryani wrap needs to be called out for what it is &#8211; fake biryani.<\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Rajdhani,Poppins,Roboto,Arial,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/biryani-as-national-dish-of-pakistan\/\" target=\"_blank\" rel=\"noopener\">Biryani Needs to Be the National Dish of Pakistan [Opinion]<\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>A British food retailer has the world wondering what in God&#8217;s name is a &#8216;sweet potato Biryani wrap&#8217;. Fusion foods can be amazing. When not done right its just confusion (get it?). That&#8217;s what a retail giant in Britain did, or maybe it&#8217;s just &#8216;lazy product development&#8217;. I wouldn&#39;t call it appropriation but a biryani in a wrap is the [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/british-retailer-sweet-potato-biryani-wrap\/\">More<\/a><\/p>\n","protected":false},"author":53,"featured_media":216464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1298,2199,1606],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-216450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture","8":"category-featured","9":"category-food"},"wps_subtitle":"This is just lazy product development and cultural appropriation on their part.","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/01\/Sweet-Potato-Biryani-Wrap-364x205.jpg",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/01\/Sweet-Potato-Biryani-Wrap-758x424.jpg",758,424,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/01\/Sweet-Potato-Biryani-Wrap.jpg",1000,560,false]},"author_name":"Ummara Sheraz","categories_name":["Culture","Featured","Food"],"title_text":"This British Retailer Thinks You\u2019ll Love Sweet Potato Biryani Wrap","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=1298,2199,1606&exclude=216450","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/216450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=216450"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/216450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/216464"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=216450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=216450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=216450"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=216450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}