It seems that Pakistanis, even our celebrities, still have an overtly overboard love affair with ‘fairness creams.’<\/p>\n
Celebrities who promote these whitening creams find themselves under the scanner, and rightly so. This time around, popular Pakistani actress Sajal Aly has become the most recent addition to these celebrities. We’re just disappointed that at this point, our celebs still don’t know better.<\/p>\n
In a commercial for cosmetics brand Fair & Lovely, the Yakeen Ka Safar <\/em>actress presents a new product that will make you glow.<\/p>\n Here’s how the voice-over goes:<\/p>\n \u201cSirf nikhaar hua purana<\/em> (Simply fair is getting old). Now you\u2019ll get an HD glow.\u201d<\/p><\/blockquote>\n https:\/\/www.instagram.com\/p\/BwP1jy4hzkH\/?utm_source=ig_web_copy_link<\/a><\/p>\n She explains to the audience that the cream will no longer give fair skin but an ‘HD glow’ as well (sure sounds like a photo filter).<\/p>\n The product is apparently supposed to give you an even more shiny skin glow. The “Before and After pics” show a lighter skinned Sajal (thanks to the wonders of technology more than the cream itself we guess).<\/p>\n Twitter was quick to slam the Rangreeza<\/em> star for this ‘gora complex’ propagating advert.<\/p>\n Fans were really disappointed with Saja;’s choice of endorsement.<\/p>\n I am disappointed in sajal for doing that fair and lovely ad,although the ad was for the glow on the skin not fairness but still we all know how fair and lovely has always promoted fairness as the standard of beauty.This is the second time my fav has disappointed me by promoting<\/p>\n — Ken Adems (@chupkarjabhai) April 6, 2019<\/a><\/p><\/blockquote>\nPakistani Twitter is Not Amused<\/h3>\n
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