{"id":227138,"date":"2019-06-25T11:00:40","date_gmt":"2019-06-25T06:00:40","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=227138"},"modified":"2019-06-25T11:14:54","modified_gmt":"2019-06-25T06:14:54","slug":"aagahi-a-public-awareness-series-for-women-gets-shortlisted-for-cannes-lions-festival","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/aagahi-a-public-awareness-series-for-women-gets-shortlisted-for-cannes-lions-festival\/","title":{"rendered":"Aagahi, A Public Awareness Series for Women Gets Shortlisted For Cannes Lions Festival"},"content":{"rendered":"<p>Two-time Oscar-winner Sharmeen Obaid-Chinoy\u2019s &#8216;<strong><em>AAGAHI&#8217;<\/em><\/strong> has been nominated for the 66th Cannes Lions International Festival of Creativity.<\/p>\n<p>Film-maker Sharmeen Obaid-Chinoy\u2019s &#8216;<strong><em>AAGAHI&#8217;<\/em><\/strong>\u00a0is an awareness series. The title literally means awareness, in Urdu.<\/p>\n<p><strong><em>AAGHAHI<\/em><\/strong> is a four-part, public service campaign with an aim to educate women about their legal rights in Pakistan.<\/p>\n<p>https:\/\/www.instagram.com\/p\/By7gZRtht79\/?utm_source=ig_web_copy_link<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;letter-spacing: 5px;font-size: 16px;margin: 0\">ALSO READ<\/p>\n<p style=\"text-align: center\"><a style=\"font-size: 20px;font-weight: 600;font-family: Raleway ,sans-serif\" href=\"https:\/\/propakistani.pk\/lens\/sharmeen-obaid-to-launch-animated-series-that-educates-children-about-their-rights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sharmeen Obaid To Launch Animated Series That Educates Children About Their Rights<\/a><\/p>\n<hr \/>\n<h3>Whats Its About?<\/h3>\n<p>The film-maker released the series in 2018. The four-part series teaches women how to:<\/p>\n<ul>\n<li>have an FIR registered;<\/li>\n<li>report domestic violence;<\/li>\n<li>file for divorce;<\/li>\n<li>know their marriage certificate.<\/li>\n<\/ul>\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-hq_qlkjkem4\" style=\"max-width:662px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:331\/186\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.193353%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &#039;none&#039;;autoplay &#039;none&#039;;bluetooth &#039;none&#039;;browsing-topics &#039;none&#039;;camera &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;encrypted-media &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;otp-credentials &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;summarizer &#039;none&#039;;sync-xhr;usb &#039;none&#039;;web-share;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-hq_qlkjkem4\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/HQ_qLKjKeM4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"372\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/HQ_qLKjKeM4?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"\" width=\"662\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<p>The four-part series has been nominated for the &#8216;<em>Sustainable Development Goals Lions<\/em>&#8216; in the &#8216;<em>Gender Equality category<\/em>&#8216;, at the 66th Cannes Lions International Festival of Creativity.<\/p>\n<p><strong><em>AAGAHI<\/em><\/strong> is the first Pakistani awareness series to be nominated for Cannes Lions. The series will go against over 30,000 pieces of creative entries from 89 countries, in 27 distinct creative disciplines.<\/p>\n<p>A jury of over 400 members, from over 50 countries, have now convened in Cannes to judge the work. Winners will be announced over the course of five evening Awards Shows.<\/p>\n<hr \/>\n<p style=\"text-align: center;letter-spacing: 5px;font-size: 16px;margin: 0\">ALSO READ<\/p>\n<p style=\"text-align: center\"><a style=\"font-size: 20px;font-weight: 600;font-family: Raleway ,sans-serif\" href=\"https:\/\/propakistani.pk\/lens\/sharmeen-obaid-to-launch-animated-series-that-educates-children-about-their-rights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sharmeen Obaid To Launch Animated Series That Educates Children About Their Rights<\/a><\/p>\n<hr \/>\n<h3>More About AAGAHI<\/h3>\n<p>Animated short series <em><strong>AAGAHI<\/strong><\/em> educates women on Pakistani law on domestic violence, divorce, cyber crimes, and inheritance. It also guides them on how to lodge an FIR in case their legal rights are withheld.<\/p>\n<blockquote><p>&#8220;Aagahi is a campaign designed to create awareness in women so they are able to navigate the police and judicial system with confidence in Pakistan.<\/p>\n<p>The impact created in rural and urban communities through AAGAHI has been tremendous and we at SOC Films are delighted to be shortlisted for the Cannes Sustainable Development Goals award.&#8221;<\/p><\/blockquote>\n<p><em><strong>Cake<\/strong><\/em> movie-star Aamina Sheikh has narrated the series in Urdu. She explains every step of the process in an easy manner.<\/p>\n<p>The four-part series was produced over a course of seven months by SOC Films in partnership with Women Action Forum.<\/p>\n<hr \/>\n<p style=\"text-align: center;letter-spacing: 5px;font-size: 16px;margin: 0\">ALSO READ<\/p>\n<p style=\"text-align: center\"><a style=\"font-size: 20px;font-weight: 600;font-family: Raleway ,sans-serif\" href=\"https:\/\/propakistani.pk\/lens\/25-pakistani-artists-in-hollywood-that-have-made-us-proud\/\" target=\"_blank\" rel=\"noopener noreferrer\">25 Pakistani Artists in Hollywood That Have Made Us Proud<\/a><\/p>\n<hr \/>\n<h3>Cannes Lions International Festival of Creativity<\/h3>\n<p>Cannes Lions is a global accolade that celebrates new ideas shaping the next wave of creativity. Since 1954, the platform has served as a global benchmark for effective creative marketing communications.<\/p>\n<p>Every year, Cannes Lions International Festival of Creativity explores the value of creativity in branded communication: from product and service development to the creative strategy, execution, and impact.<\/p>\n<p>Cannes Lions is partnered with the United Nations to support the &#8216;Sustainable Development Goals&#8217; through creative initiatives at the Festival of Creativity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two-time Oscar-winner Sharmeen Obaid-Chinoy\u2019s &#8216;AAGAHI&#8217; has been nominated for the 66th Cannes Lions International Festival of Creativity. Film-maker Sharmeen Obaid-Chinoy\u2019s &#8216;AAGAHI&#8217;\u00a0is an awareness series. The title literally means awareness, in Urdu. AAGHAHI is a four-part, public service campaign with an aim to educate women about their legal rights in Pakistan.  &nbsp; ALSO READ Sharmeen Obaid To Launch Animated Series [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/aagahi-a-public-awareness-series-for-women-gets-shortlisted-for-cannes-lions-festival\/\">More<\/a><\/p>\n","protected":false},"author":53,"featured_media":227184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2199,1293,1291,1297],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-227138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-lollywood","9":"category-social-media","10":"category-tv-movies-music"},"wps_subtitle":"The awareness series is nominated in the 'Gender Equality category'!","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/06\/aagahi-public-awareness-series-364x205.jpg",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/06\/aagahi-public-awareness-series-758x426.jpg",758,426,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/06\/aagahi-public-awareness-series.jpg",1000,562,false]},"author_name":"Ummara Sheraz","categories_name":["Featured","Lollywood","Social Media","TV &amp; Film"],"title_text":"Aagahi, A Public Awareness Series for Women Gets Shortlisted For Cannes Lions Festival","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=2199,1293,1291,1297&exclude=227138","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/227138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=227138"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/227138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/227184"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=227138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=227138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=227138"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=227138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}