{"id":227271,"date":"2019-06-25T15:08:56","date_gmt":"2019-06-25T10:08:56","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=227271"},"modified":"2019-06-25T15:08:56","modified_gmt":"2019-06-25T10:08:56","slug":"this-ad-about-women-empowerment-is-making-some-people-very-unhappy-video","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/this-ad-about-women-empowerment-is-making-some-people-very-unhappy-video\/","title":{"rendered":"This Ad About Women Empowerment Is Making Some People Very Unhappy [Video]"},"content":{"rendered":"<p>Some people are not too thrilled with Ariel&#8217;s latest laundry detergent ad that focuses on women empowerment.<\/p>\n<p>After airing a progressive advert on women rights, Ariel is being heavily bashed for it. Some media outlets have reported that Ariel is under fire for &#8216;<em>questioning gender stereotypes in a predominantly conservative and patriarchal<\/em>&#8216; Pakistan.<\/p>\n<p>Let us take a look at Ariel&#8217;s new TVC:<\/p>\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-igtuv1q0uhs\" style=\"max-width:662px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:331\/186\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.193353%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &#039;none&#039;;autoplay &#039;none&#039;;bluetooth &#039;none&#039;;browsing-topics &#039;none&#039;;camera &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;encrypted-media &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;otp-credentials &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;summarizer &#039;none&#039;;sync-xhr;usb &#039;none&#039;;web-share;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-igtuv1q0uhs\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/iGtUv1q0uHs?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"372\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/iGtUv1q0uHs?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"\" width=\"662\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<p>While most International brands are concerned with not being progressive enough and losing touch, in Pakistan the situation is quite the reverse.<\/p>\n<h3>What&#8217;s the Controversy?<\/h3>\n<p>Basically, the ad features women in different professions such as journalist, doctor, etc. The ad also features Pakistani Women&#8217;s Cricket Team Captain, Bismah Maroof, who says:<\/p>\n<blockquote><p>&#8220;Stay within the house&#8230; these are not only sentences but stains.&#8221;<\/p><\/blockquote>\n<p>This particular phrase is being criticized by many. Some people are going so far as to say that it violates Islamic &#8216;norms.&#8217;<\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/this-american-blogger-says-pakistan-is-not-an-easy-country-to-travel-in-and-we-share-her-concerns\/\" target=\"_blank\" rel=\"noopener noreferrer\">This American Blogger Says Pakistan Is Not An Easy Country to Travel In And We Share Her Concerns<\/a><\/p>\n<hr \/>\n<p>It should be mentioned here that Ariel is owned by US-based <em>Proctor &amp; Gamble. <\/em>In this ad thats targeted towards Pakistani buyers, the brand calls for women to break free from conservatives norms and pursue careers.<\/p>\n<p>There&#8217;s nothing wrong with it. Especially given how the Holy Prophet Muhammad (PBUH) was impressed by a businesswoman Khadija and ended up marrying her. Saying that women should not work and have careers outside their home is going against the Holy Prophet&#8217;s example. Another example is that of Zainab (daughter of Hazrat Ali) in Karbala, whose sacrifice and heroism is remembered to this day.<\/p>\n<h3>Social Media Bubble<\/h3>\n<p>Unsurprisingly, conservative keyboard warriors got to it and started the hashtag &#8220;#BoycottAriel&#8221; on Twitter. Most of them went with the narrative of how progressive values are &#8216;un-Islamic&#8217; and condemned the ad.<\/p>\n<p>Given how these Twitter warriors are using a Western-made social media platform to propagate their myopic views, the people behind #BoycottAriel should consider avoiding the use of other western inventions such as their cellphones, laptops etc.<\/p>\n<p>After all, they&#8217;d rather that women should stay at home. They should also remember that charity starts at home i.e. with you.<\/p>\n<p>An example of an ill-conceived tweet by these armchair &#8216;warriors&#8217;:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Their real mission is to ridicule Islamic regulations, to snatch away the &quot;Hayaa&quot; of Muslims, and not to advertise their materials.<a href=\"https:\/\/twitter.com\/hashtag\/BoycottAriel?src=hash&amp;ref_src=twsrc%5Etfw\">#BoycottAriel<\/a><a href=\"https:\/\/twitter.com\/hashtag\/ArielHiDaaghHey?src=hash&amp;ref_src=twsrc%5Etfw\">#ArielHiDaaghHey<\/a> <a href=\"https:\/\/t.co\/Y2NXDwK8gH\">pic.twitter.com\/Y2NXDwK8gH<\/a><\/p>\n<p>&mdash; Bia (@SiratulJannati) <a href=\"https:\/\/twitter.com\/SiratulJannati\/status\/1142387764987670528?ref_src=twsrc%5Etfw\">June 22, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Some of these people even called on Pakistan Electronic Media Regulatory Authority to flag the ad for promoting &#8216;liberalism&#8217;. Not sure if that is even listed as a crime as per the Pakistani constitution.<\/p>\n<p>https:\/\/twitter.com\/rajamoazzam6\/status\/1142244057441112064<\/p>\n<p>The even more outrageous part is that #BoycottArial is trending higher than #BoycottAriel because some trolls can&#8217;t even spell.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">They misspelt it in the tag \ud83e\udd26\u200d\u2640\ufe0f<\/p>\n<p>&mdash; desi babushka \ud83c\udf08 (@desi_babushka) <a href=\"https:\/\/twitter.com\/desi_babushka\/status\/1142377466733854720?ref_src=twsrc%5Etfw\">June 22, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>How do you get it wrong when the hashtag was already trending for you?<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Baycot ariel as fast as you can&#8230; <a href=\"https:\/\/twitter.com\/hashtag\/BoycottAriel?src=hash&amp;ref_src=twsrc%5Etfw\">#BoycottAriel<\/a><\/p>\n<p>&mdash; Tiger of Pakistan (@ArbabSherdil5) <a href=\"https:\/\/twitter.com\/ArbabSherdil5\/status\/1142301134448746497?ref_src=twsrc%5Etfw\">June 22, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Its not surprising how some minds work:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Shameful aid, this is same as blasphemy Ariel should seek pardon publicly over this aid in which they disrespect our religion.<a href=\"https:\/\/twitter.com\/hashtag\/BoycottArial?src=hash&amp;ref_src=twsrc%5Etfw\">#BoycottArial<\/a><\/p>\n<p>&mdash; Abdussalam khan (@1b4cKhan) <a href=\"https:\/\/twitter.com\/1b4cKhan\/status\/1142497466664869888?ref_src=twsrc%5Etfw\">June 22, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Then there&#8217;s this genius. We wonder where he gets his information from:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We should <a href=\"https:\/\/twitter.com\/hashtag\/BoycottArial?src=hash&amp;ref_src=twsrc%5Etfw\">#BoycottArial<\/a> it\u2019s against our values, our culture, our ethics. Not only in Pakistan, European coutries also not permit such ads. Colgate, surfexcel ads were banned in uk in 2019.<\/p>\n<p>&mdash; Hamza Zulfiqar (@HWarraich95) <a href=\"https:\/\/twitter.com\/HWarraich95\/status\/1142328871167176704?ref_src=twsrc%5Etfw\">June 22, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Ariel Gets Support from Twitterati<\/h3>\n<p>P&amp;G&#8217;s Ariel has not yet made a statement to address the situation. However, some Twitterati have thrown their support behind the ad.<\/p>\n<p>Some informed folks came to defend the Ariel ad.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Once again misogynist are active against women empowerment. There is nothing wrong in Ariel add. The message is quite clear and to understand it clearly, we should need to be unbiased and shouldn&#39;t take its message into wrong context. <a href=\"https:\/\/twitter.com\/hashtag\/Ariel2019?src=hash&amp;ref_src=twsrc%5Etfw\">#Ariel2019<\/a><a href=\"https:\/\/twitter.com\/hashtag\/BoycottArial?src=hash&amp;ref_src=twsrc%5Etfw\">#BoycottArial<\/a><\/p>\n<p>&mdash; Aakash (@AAKASHPUNHANI) <a href=\"https:\/\/twitter.com\/AAKASHPUNHANI\/status\/1143156812071522304?ref_src=twsrc%5Etfw\">June 24, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Some are being blunt about it.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Legendary Butthurt . Phenomenal <a href=\"https:\/\/twitter.com\/hashtag\/BoycottArial?src=hash&amp;ref_src=twsrc%5Etfw\">#BoycottArial<\/a><\/p>\n<p>&mdash; Haaris (@talibfox) <a href=\"https:\/\/twitter.com\/talibfox\/status\/1142309816158818305?ref_src=twsrc%5Etfw\">June 22, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/syeda_32\/status\/1140952779688763392<\/p>\n<p>A bit of a truth for those warriors who think the detergent ad offended them:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"tl\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/BoycottArial?src=hash&amp;ref_src=twsrc%5Etfw\">#BoycottArial<\/a>  bastards, where were you when a man forced acid down his pregnant wife&#39;s throat? Kahan teh zaleelon? Bohat wahiyaat qaum ho. Lanat hai. 4 diwari mein tum zaleel kanjaron ko chunwa dena chahiye.<\/p>\n<p>&mdash; desi babushka \ud83c\udf08 (@desi_babushka) <a href=\"https:\/\/twitter.com\/desi_babushka\/status\/1142372359330050048?ref_src=twsrc%5Etfw\">June 22, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>We assume these &#8216;warriors&#8217; are nursing their honor instead of speaking out against the cruelty that women go through in our society:<\/p>\n<p>https:\/\/twitter.com\/hassan2636\/status\/1142854893847363584<\/p>\n<p>Some people were pretty brutal with their responses:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Noooooooh let them die. Conserve precious oxygen.  \ud83d\udc4d<\/p>\n<p>&mdash; Uzi (@GeoffBoyardee) <a href=\"https:\/\/twitter.com\/GeoffBoyardee\/status\/1142833138831450112?ref_src=twsrc%5Etfw\">June 23, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Most progressives put it politely.<\/p>\n<p>https:\/\/twitter.com\/BohemianPakstni\/status\/1143133150337363970<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/facepalm-indians-are-flooding-microsoft-excel-with-poor-reviews-after-surf-excel-ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facepalm: Indians are Flooding Microsoft Excel with Poor Reviews After Surf Excel Ad<\/a><\/p>\n<hr \/>\n<h3>Not the First Incident of Its Kind<\/h3>\n<p>The Ariel advert is not the first to face backlash in Pakistan for being &#8216;pro-women empowerment&#8217;.<\/p>\n<p>Back in 2016 Pakistani mobile company, <strong><em>QMobile<\/em><\/strong> was bashed for an advert which showed a female cricketer defying her father&#8217;s wishes and leaving home to pursue her dreams of playing internationally.<\/p>\n\n<div data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-youtube-kar6ku6wme8\" style=\"max-width:662px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &#039;none&#039;;autoplay &#039;none&#039;;bluetooth &#039;none&#039;;browsing-topics &#039;none&#039;;camera &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;encrypted-media &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;otp-credentials &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;summarizer &#039;none&#039;;sync-xhr;usb &#039;none&#039;;web-share;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-kar6ku6wme8\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/KAR6kU6Wme8?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"372.375\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/KAR6kU6Wme8?iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"\" width=\"662\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<blockquote><p>&#8220;The ad was branded a conspiracy against Pakistani values, with some commentators taking particular exception to &#8216;<em>vulgar<\/em>&#8216; footage of the cricketer running up to bowl.&#8221;<\/p><\/blockquote>\n<p>Like many countries around the world, Pakistan also faces an uphill struggle in ensuring that women are accorded the respect and opportunities that they deserve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some people are not too thrilled with Ariel&#8217;s latest laundry detergent ad that focuses on women empowerment. After airing a progressive advert on women rights, Ariel is being heavily bashed for it. Some media outlets have reported that Ariel is under fire for &#8216;questioning gender stereotypes in a predominantly conservative and patriarchal&#8216; Pakistan. Let us take a look at Ariel&#8217;s [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/this-ad-about-women-empowerment-is-making-some-people-very-unhappy-video\/\">More<\/a><\/p>\n","protected":false},"author":54,"featured_media":227296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1298,2199,1291],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-227271","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture","8":"category-featured","9":"category-social-media"},"wps_subtitle":"#BoycottArial because progressive values are 'unIslamic'?","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/06\/Ariel-proggressive-ad-364x205.jpg",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/06\/Ariel-proggressive-ad-758x424.jpg",758,424,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/06\/Ariel-proggressive-ad.jpg",1000,560,false]},"author_name":"Lens Staff","categories_name":["Culture","Featured","Social Media"],"title_text":"This Ad About Women Empowerment Is Making Some People Very Unhappy [Video]","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=1298,2199,1291&exclude=227271","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/227271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=227271"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/227271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/227296"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=227271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=227271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=227271"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=227271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}