{"id":233272,"date":"2019-09-04T11:34:37","date_gmt":"2019-09-04T06:34:37","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=233272"},"modified":"2019-09-04T11:34:37","modified_gmt":"2019-09-04T06:34:37","slug":"dior-ad-with-johnny-depp-gets-slammed-over-racism-video","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/dior-ad-with-johnny-depp-gets-slammed-over-racism-video\/","title":{"rendered":"Dior Ad With Johnny Depp Gets Slammed Over Racism [Video]"},"content":{"rendered":"<p>Some people just never learn. Even after the recent #KimOhNo episode, now Dior is under fire for cultural appropriation with their new &#8220;<em>Sauvage&#8221;<\/em> campaign. Dior chose none other than Hollywood heartthrob Johnny Depp to sell some scents, and its most recent ad has backfired on them.<\/p>\n<p>Before we continue, lets take a look at how tone-deaf the whole ad was:<\/p>\n\n<div data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-youtube-v6lfedrgbdi\" style=\"max-width:662px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &#039;none&#039;;autoplay &#039;none&#039;;bluetooth &#039;none&#039;;browsing-topics &#039;none&#039;;camera &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;encrypted-media &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;otp-credentials &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;summarizer &#039;none&#039;;sync-xhr;usb &#039;none&#039;;web-share;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-v6lfedrgbdi\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/V6lFedrgbdI?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"372.375\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/V6lFedrgbdI?iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"\" width=\"662\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<p>The French fashion house recently released a preview of its new Native American-inspired fragrance campaign for \u201c<em>Sauvage<\/em>\u201d featuring actor Johnny Depp.<\/p>\n<blockquote><p>\u201cAn authentic journey deep into the Native American soul in a sacred, founding and secular territory.&#8221;<\/p><\/blockquote>\n<p>This is just a new campaign for the perfume as the original formulation of the fragrance was released last year, followed by an intense version. The previous campaigns were all tame and the perfume was a top seller partially due to Johnny Depp&#8217;s face plastered on the campaign.<\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/famous-italian-brand-makes-peshawari-chappals-and-no-one-is-amused\/\" target=\"_blank\" rel=\"noopener noreferrer\">Famous Italian Brand &#8220;Makes&#8221; Peshawari Chappals and No One is Amused!<\/a><\/p>\n<hr \/>\n<p>Dior&#8217;s initial campaign from 2015 shot a short film &#8216;<strong><em>Legend of the Magic Hour&#8217;<\/em><\/strong>\u00a0 starring Johnny Depp.<\/p>\n\n<div data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-youtube-pjginlvxlr8\" style=\"max-width:662px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &#039;none&#039;;autoplay &#039;none&#039;;bluetooth &#039;none&#039;;browsing-topics &#039;none&#039;;camera &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;encrypted-media &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;otp-credentials &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;summarizer &#039;none&#039;;sync-xhr;usb &#039;none&#039;;web-share;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-pjginlvxlr8\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/PjginLvXlr8?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"372.375\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/PjginLvXlr8?iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"\" width=\"662\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<p>The new advert, on the other hand, shot a short film titled &#8220;<strong><em>We Are The Land<\/em><\/strong>&#8220;. The short film features a Native American dancer in cultural attire and a ritual feathered head dress. There is also a female Native American model.<\/p>\n<p>The male Native American in the campaign is a member of the &#8216;<em>Rosebud Sioux Tribe<\/em>&#8216; in South Dakota. The real problem is the commodification of that heritage paired with the name &#8216;<em>Sauvage<\/em>&#8216;.<\/p>\n<p>So basically, Dior called Native American Indians savage. And no one thought it was wrong in any way? An indigenous tribe being relegated to savages?<\/p>\n<blockquote><p>\u201cA film developed as a close collaboration between the House of Dior and Native American consultants from the 50-year-old Indigenous advocacy organization Americans for Indian Opportunity (AIO) in order to respect Indigenous cultures, values, and heritage.\u201d<\/p><\/blockquote>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/t-pain-rips-off-tum-he-ho-for-his-new-track-gets-shut-down-by-youtube\/\" target=\"_blank\" rel=\"noopener noreferrer\">T-Pain Rips Off &#8220;Tum He Ho&#8221; For His New Track, Gets Shut Down by YouTube<\/a><\/p>\n<hr \/>\n<p>This is what drew ire on social media, leading to the ad being called out for racism and indicative of cultural appropriation.<\/p>\n<p>https:\/\/twitter.com\/MissShugaCain\/status\/1167419270768279554<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">On its face, this is horrible. Then you confirm the name: Sauvage. Like \u201csavage,\u201d but fancier. THEN I clicked through (so others wouldn\u2019t have to) and Johnny Depp is the face of this. Depp, who immersed himself in cultural appropriation with Tonto. <a href=\"https:\/\/twitter.com\/Dior?ref_src=twsrc%5Etfw\">@dior<\/a>, you can\u2019t be serious. <a href=\"https:\/\/t.co\/tOFBuFMEeM\">https:\/\/t.co\/tOFBuFMEeM<\/a><\/p>\n<p>&mdash; April is in DC (@ReignOfApril) <a href=\"https:\/\/twitter.com\/ReignOfApril\/status\/1167480784233652225?ref_src=twsrc%5Etfw\">August 30, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>People even called it a deliberate attempt at cheap publicity.<\/p>\n<p>https:\/\/twitter.com\/LAGilman\/status\/1167519569000325120<\/p>\n<h3>Dior&#8217;s Apology<\/h3>\n<p>Following the intense backlash, <em>The House of Dior<\/em> deleted all the campaign posts referencing Native Americans. They then issued a semi-formal apology as a Dior spokesperson announced they have &#8216;<em>a long-standing commitment against racism or any kind of discrimination.<\/em>&#8216;<\/p>\n<blockquote><p>\u201cThe House of Dior wishes to address the strong reaction to the trailer of the new campaign of the Sauvage fragrance featuring a Native American artist performing a traditional Fancy dance. The campaign was inspired by the deep and rich Native American culture which the House of Dior holds in the highest regard.&#8221;<\/p><\/blockquote>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/sapphire-introduces-reusable-canvas-bags-made-from-100-fabric-waste\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sapphire Introduces Reusable Canvas Bags Made From 100% Fabric Waste<\/a><\/p>\n<hr \/>\n<p>They even doubled down to address cultural appropriation writing it off as devotion to &#8216;<em>accuracy and\u00a0<\/em><i>inclusion<\/i>&#8216;.<\/p>\n<blockquote><p>\u201cTo ensure accuracy and inclusion the House of Dior works closely with Native American consultants, artists, writers, and dancers as well as the Americans for Indian Opportunity. The House of Dior has a long-standing commitment against racism or any kind of discrimination and will continue to work with and proudly support organizations which fight against those burdens.\u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some people just never learn. Even after the recent #KimOhNo episode, now Dior is under fire for cultural appropriation with their new &#8220;Sauvage&#8221; campaign. Dior chose none other than Hollywood heartthrob Johnny Depp to sell some scents, and its most recent ad has backfired on them. Before we continue, lets take a look at how tone-deaf the whole ad was: [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/dior-ad-with-johnny-depp-gets-slammed-over-racism-video\/\">More<\/a><\/p>\n","protected":false},"author":53,"featured_media":233281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1298,2199,1291],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-233272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture","8":"category-featured","9":"category-social-media"},"wps_subtitle":"Fashion brand Dior faces the heat.","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/09\/Dior-Sauvage-364x205.jpg",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/09\/Dior-Sauvage-758x424.jpg",758,424,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/09\/Dior-Sauvage.jpg",1000,560,false]},"author_name":"Ummara Sheraz","categories_name":["Culture","Featured","Social Media"],"title_text":"Dior Ad With Johnny Depp Gets Slammed Over Racism [Video]","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=1298,2199,1291&exclude=233272","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/233272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=233272"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/233272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/233281"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=233272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=233272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=233272"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=233272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}