{"id":234571,"date":"2019-09-24T15:57:31","date_gmt":"2019-09-24T10:57:31","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=234571"},"modified":"2019-09-24T15:57:31","modified_gmt":"2019-09-24T10:57:31","slug":"elan-gets-trolled-after-saying-a-rs-20000-dress-is-affordable","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/elan-gets-trolled-after-saying-a-rs-20000-dress-is-affordable\/","title":{"rendered":"Elan Gets Trolled After Saying A Rs 20,000 Dress is &#8216;Affordable&#8217;"},"content":{"rendered":"<p>Women\u2019s luxury brand, <strong>Elan<\/strong> launched its new unstitched collection Tresor on Sunday. Creative director of Elan, Khadijah Shah says that the collection is accessible to all women with a very \u2018affordable\u2019 price tag that is between Rs. 18,000\u201320,000.<\/p>\n<p>But that\u2019s not all. According to Elan\u2019s Instagram post, the price will go up to Rs. 10,000 if customers want it stitched.<\/p>\n<p>https:\/\/twitter.com\/khadijah_shah\/status\/1175801825393618944<\/p>\n<p>It seems that luxury brands have misunderstood the definition of what \u2018accessible\u2019 and \u2018affordable\u2019 means to their customers. Elan is a well-renowned clothing brand in Pakistan with high-end clientele. But when the brand dabbles with the concept of introducing reasonably priced Tresor collection to the market, it sparked an outrage of sorts from many Pakistanis over at Twitter.<\/p>\n<p>Just when people thought it couldn\u2019t get any dumber than Generation\u2019s campaign for school teachers, in came Elan with their new \u2018affordable\u2019 collection.<\/p>\n<p>https:\/\/twitter.com\/doctorwhothefuc\/status\/1175865422287183872?s=20<\/p>\n<p>Many of the people took to Twitter to share their two-cents and \u2018feelings\u2019 about the collection. Let\u2019s just say it was not what Khadijah Shah expected, as the creative director was put on notice by Pakistani Twitter.<\/p>\n<p>https:\/\/twitter.com\/ABSMakhdoom\/status\/1176035200087859200?s=20<\/p>\n<p>Some were not big fans of the brand\u2019s new French collection\u2026<\/p>\n<p>https:\/\/twitter.com\/Thomas_WayneFPt\/status\/1175860642017927171?s=20<\/p>\n<p>For some, candies and chocolate were a better option instead of buying a dress<\/p>\n<p>https:\/\/twitter.com\/m_siddiq7\/status\/1175828820617658368?s=20<\/p>\n<p>Following the backlash on Twitter, Shah responded:<\/p>\n<p>https:\/\/twitter.com\/khadijah_shah\/status\/1176067588599820288?s=20<\/p>\n<p>It didn\u2019t help much as most people were outraged by her justification.<\/p>\n<p>https:\/\/twitter.com\/TheStarRegulus\/status\/1176090357798514688?s=20<\/p>\n<p>People called out on her misconception of middle class and upper middle class<\/p>\n<p>https:\/\/twitter.com\/msikanderkhan\/status\/1176173486315855873<\/p>\n<p>Many on Twitter sided with Khadijah Shah\u2019s and made some fair points regarding the price tag.<\/p>\n<p>https:\/\/twitter.com\/NotZafaryab\/status\/1176010031608651776?s=20<\/p>\n<p>People called out those that justified prices of other high-end brands instead of acknowledging Elan\u2019s efforts.<\/p>\n<p>https:\/\/twitter.com\/Syngrafeas__\/status\/1175827164782104579?s=20<\/p>\n<p>Some were either just sarcastic or genuinely excited for Elan\u2019s latest collection.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Now I know what to get with the last 20k in my account. Thanks, Elan! <a href=\"https:\/\/t.co\/NxiPDjekI3\">https:\/\/t.co\/NxiPDjekI3<\/a><\/p>\n<p>&mdash; Atiya (@bhumrobhumro) <a href=\"https:\/\/twitter.com\/bhumrobhumro\/status\/1175902070550880257?ref_src=twsrc%5Etfw\">September 22, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Despite the negative to mixed reactions on Elan\u2019s latest collection, there were several people who pointed out why the latest collection exists at such a price, since Elan generally caters a niche market that is willing to pay the price.<\/p>\n<p>What are your thoughts regarding the whole controversy?<\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/after-public-backlash-kp-govt-withdraws-mandatory-burqa-order-for-female-students\/\" target=\"_blank\" rel=\"noopener noreferrer\">After Public Backlash, KP Govt Withdraws Mandatory Abaya Order for Female Students<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Women\u2019s luxury brand, Elan launched its new unstitched collection Tresor on Sunday. Creative director of Elan, Khadijah Shah says that the collection is accessible to all women with a very \u2018affordable\u2019 price tag that is between Rs. 18,000\u201320,000. But that\u2019s not all. According to Elan\u2019s Instagram post, the price will go up to Rs. 10,000 if customers want it stitched. [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/elan-gets-trolled-after-saying-a-rs-20000-dress-is-affordable\/\">More<\/a><\/p>\n","protected":false},"author":54,"featured_media":234590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1298,1612,2199],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-234571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture","8":"category-fashion","9":"category-featured"},"wps_subtitle":"Was it fair of people to criticize the designer brand?","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/09\/elan-afforabable-collection-364x205.jpg",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/09\/elan-afforabable-collection-758x426.jpg",758,426,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/09\/elan-afforabable-collection.jpg",1000,562,false]},"author_name":"Lens Staff","categories_name":["Culture","Fashion &amp; Beauty","Featured"],"title_text":"Elan Gets Trolled After Saying A Rs 20,000 Dress is \u2018Affordable\u2019","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=1298,1612,2199&exclude=234571","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/234571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=234571"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/234571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/234590"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=234571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=234571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=234571"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=234571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}