![\"\"](\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/10\/SFK-Bridals-for-Auction.jpg\")
In 2016, L\u2019Or\u00e9al with its partnership with IFAP and NGO, \u2018ICare\u2019 launched Beauty for a Better Life program<\/strong>. For the past 3 years this program is committed to empower, educate and train women from less developed communities, helping them regain self-esteem and reintegrate socially through free, top-quality beauty training programs.<\/p>\n Supermodel and L\u2019Or\u00e9al Paris Spokesperson Mehreen Syed said:<\/p>\n \u201cSince the past 3 years, my NGO ICare and L\u2019Or\u00e9al Paris are working together for underprivileged women. This journey started from 10 girls in 2016, and today L\u2019Or\u00e9al Paris with its partnership with I-Care has enabled 510 women from underprivileged socio-economic background to gain free of cost beauty training, providing employment opportunities and regain their self-esteem through the \u2018Beauty for a Better Life\u2019 program. The \u2018I Am Worth It\u2019 campaign shows L\u2019Or\u00e9al Paris\u2019 commitment to women’s empowerment in Pakistan and we will continue to play our part.\u201d<\/em><\/p>\n The campaign also featured a bridal outfit from critically lauded designer Sadaf Fawad Khan [SFK Bridals] that was displayed at the L\u2019Or\u00e9al Paris exhibition area on all three days of #PLBW19 and will be auctioned off on the official Facebook page of L\u2019Or\u00e9al Paris.<\/p>\n The proceeds from the auction will be donated to IFAP. The segment concluded with 65 graduates who have received beauty training at ICARE walking the ramp and were welcomed by the attendees with a standing ovation.<\/p>\n Speaking on the occasion, L\u2019Or\u00e9al Pakistan’s Managing Director, Junaid Murtaza said,<\/p>\n \u201cL\u2019Or\u00e9al Paris association with the world\u2019s most glamorous fashion scene whether it maybe in Pairs or Pakistan, has been imperative. In the past two years L\u2019Or\u00e9al Paris spokespersons Mehreen Syed and Mahira Khan have highlighted \u201cWorth\u201d in the context of promoting self-esteem and independence of women in our society on PFDC L\u2019Or\u00e9al Paris Bridal Week, platform. This year L\u2019Or\u00e9al\u2019s spokespersons represented brand’s ethos of \u2018Because you\u2019re Worth It\u2019 at PFDC L\u2019Or\u00e9al Paris Bridal Week, and Paris Fashion week. <\/em><\/p>\n Indeed, with our partnership with IFAP for the past 3 years, we have worked to elevate and empower women focusing on the lifting of self-esteem, confidence and financial empowerment through free, top-quality beauty training programs. Through our partnership with the PFDC this iteration, we look to drive this further, bringing to PFDC L\u2019Or\u00e9al Paris Bridal Week, our belief and values of \u2018Beauty for a Better Life\u2019.\u201d<\/em><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The world\u2019s number 1 beauty brand L\u2019Or\u00e9al Paris launched its \u2018I Am Worth It\u2019 campaign\u2019 to raise awareness and highlight L\u2019Or\u00e9al\u2019s commitment towards women’s empowerment in Pakistan at the 2019 PFDC L\u2019Or\u00e9al Paris Bridal Week. With the launch of the \u2018I Am Worth It\u2019 campaign, L\u2019Or\u00e9al Paris brought to the forefront the issues women face in our society and what […] More<\/a><\/p>\n","protected":false},"author":55,"featured_media":235144,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1298,1612,2199,1551],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-235127","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture","8":"category-fashion","9":"category-featured","10":"category-press-release"},"wps_subtitle":"Its about issues faced by women in Pakistani society.","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/10\/loreal-pakistan-i-am-worth-it-campaign-364x205.jpg",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/10\/loreal-pakistan-i-am-worth-it-campaign-758x426.jpg",758,426,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/10\/loreal-pakistan-i-am-worth-it-campaign.jpg",1000,562,false]},"author_name":"Press Release","categories_name":["Culture","Fashion & Beauty","Featured","Press Release"],"title_text":"L\u2019Or\u00e9al Paris Pakistan Launches \u201cI Am Worth It\u201d Campaign For Women Empowerment","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=1298,1612,2199,1551&exclude=235127","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/235127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=235127"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/235127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/235144"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=235127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=235127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=235127"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=235127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2019\/10\/Mehreen-Syed-I-AM-Worth-It-at-PLBW19-Photography-by-Faisal-Farooqui.jpg\")