{"id":239959,"date":"2019-11-25T17:28:51","date_gmt":"2019-11-25T12:28:51","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=239959"},"modified":"2019-11-25T19:16:29","modified_gmt":"2019-11-25T14:16:29","slug":"walee-is-an-app-that-connects-digital-influencers-with-brands-easily","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/walee-is-an-app-that-connects-digital-influencers-with-brands-easily\/","title":{"rendered":"Walee, Pakistan\u2019s Everyday Trade App Launched at Influencers of Pakistan Lahore Forum"},"content":{"rendered":"

At Influencers of Pakistan\u2019s (IOP) second forum organized for more than 500 influencers, brands and businesses, Techlets Pvt. Ltd. launched \u201cWALEE\u201d \u2013 <\/strong>an everyday trade app to help Pakistan\u2019s 100,000+ digitally active businesses and 500,000+ Digital influencers and resellers find, manage, measure and monetize collaborations to boost sales, brands and earnings.<\/p>\n

Techlets is a recipient of an Innovation Grant provided by the USAID Small and Medium Enterprise Activity (SMEA). Through the grant, Techlets has developed a software solution for influencer match-making. The software will enable influencer matchmaking in Pakistan at a much lower cost with a greater focus, which will result in a much higher impact for SMEs.<\/p>\n

With over 5000 influencers and 1000+ SMEs currently active on the platform Mr. Muhammad Ahsan Tahir, CEO, Techlets emphasized on how mobile technology based earning opportunities enable and empower youth. IOP\u2019s current 60% female user base, positions Walee as flag bearer for women empowerment and financial inclusion in Pakistan.<\/p>\n

During his keynote, Mr. Ahsan noted:<\/p>\n

\u201cWalee\u201d will connect millions of businesses, from solopreneurs to SMEs or larger, with networks and audience of social and digital influencers. We call these social and digital influencers, affiliates, content creators, resellers, marketers etc. \u201cWALEE\u201d – Supporter, a friend.<\/p>\n

\u201cA walee simply curates his\/her social channel with products and services he\/she believes will benefit their audience — from their social circles to public fan bases — and then authentically promotes them in their unique way, whether by live streams, video and image posts. Walee gets compensated on views, likes, conversion as defined by businesses.\u00a0 With 48 percent of Pakistanis consuming digital content daily, the market opportunity is enormous.\u201d<\/p><\/blockquote>\n

\"\"<\/p>\n

Ms. Selina Rashid, CEO Lotus PR, presented a detailed overview of Pakistan\u2019s current influencer marketing landscape. Selina founded Pakistan\u2019s first dedicated public relations company in 2007. She shared interesting insights based on years of experience working with celebrities and digital influencers.<\/p>\n

During her opening keynote address she noted:<\/p>\n

\u201cThe concept and significance of an influencer remains dynamic in cognisance of the evolving marketing landscape, where technology has revolutionised the way people put out and digest content. To view an influencer approach therefore, within a static framework is outdated for both brands and influencers alike. Unlike yesterday, today\u2019s consumer looks towards frequent and authentic content experiences. The onus therefore is on influencer and brands alike to consistently innovate in their messaging and interaction\u201d<\/p><\/blockquote>\n

\u00a0About IOP Lahore<\/h3>\n

IOP – Lahore Forum was organized to train and engage an audience of over 500 micro to macro-influencers and bridge the disconnect with businesses by using Walee\u2019s smart and efficient matchmaking and transactional capabilities to meet mutual digital brand and sales ambitions.<\/p>\n

The event covered practical challenges and industry trends which Walee addressed. Experts concluded that to expand opportunities, influencers, affiliates and businesses must fully understand, utilize and upgrade e-tailing business models, trends, processes and skills using emerging distribution channels and promotion methods, such as influencer marketing.<\/p>\n

\"\"<\/p>\n

Techlets has been previously funded and supported by the government’s fund for early-stage startups called the Ignite – National Technology Fund, Ministry of Information Technology and Telecommunication in 2017 for consumer profiling using Big Data and AI. During his keynote address, Mr. Yusuf Hussain, CEO IGNITE shared his approach on commercializing government’s youth Initiatives and how a platform like influencersofpakistan.com and Walee can enable it:<\/p>\n

\u201cDigiskills.pk is leading the freelance growth trajectory of Pakistan and helping create a populace that is learning continuously with initiative\u201d<\/p><\/blockquote>\n

IOP Lahore Forums\u2019 network and media partners were:<\/p>\n