Pakistani media, like most media worldwide, lags behind when it comes to promoting beauty in its truest, natural form. We tend to reinforce the perception that beauty is only skin deep. This aspect is pretty much evident when you see how stereotypical attitudes of ‘fair is beautiful’ are beamed in ads, TV shows, and movies alike. The effects of portraying these stereotypical beauty standards in Pakistan can be seen and heard in every desi household. No wonder gora complex is a thing.<\/p>\n
How bad are these beauty ads and what effect does it have on most women (even men) in Pakistani society? But more importantly, how can one find self-love regardless of these existing connotations?<\/p>\n
The good news is, keep reading!<\/p>\n
Did you know that 56 out of 59 fairness cream brands available in Pakistani stores were found toxic, according to a research<\/a> study done in 2019?<\/p>\n Mr. Zartaj Gul, Minister for Climate Change, said,<\/p>\n \u201cThe creams you sell for ten rupees, you play with our skins through these creams.\u201d <\/em><\/p><\/blockquote>\n Beauty creams are one of the leading causes of mercury poisoning and cancer, but the same is promoted through ads, shows, movies, and even Snapchat filters.<\/p>\n If that wasn\u2019t enough, your phuppo ki beti ki dost ki ami ki khala ki chaachi (some random woman) is concerned about who would want to marry you if, god-forbid, <\/em>you have a dark skin tone.<\/p>\n Went to pharmacy and the pharmacist asked me to use Glutathione tablets. It's tan on ur brain which makes u this stupid otherwise my complexion is fine.<\/p>\n — Biya Ali Zaib. (@BiyaAli9) October 5, 2019<\/a><\/p><\/blockquote>\n\n
Every beauty shop i went,they asked me to use "skin whitening" products.
Desi aunty i met told me totkay to get "fair skin".<\/p>\n