{"id":264469,"date":"2020-06-03T12:57:02","date_gmt":"2020-06-03T07:57:02","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=264469"},"modified":"2020-06-03T12:58:44","modified_gmt":"2020-06-03T07:58:44","slug":"luxury-brand-elan-gets-blasted-for-its-upcoming-fashion-campaign","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/luxury-brand-elan-gets-blasted-for-its-upcoming-fashion-campaign\/","title":{"rendered":"Luxury Brand Elan Gets Blasted Over Its New Fashion Campaign"},"content":{"rendered":"

While the whole world is rallying behind ‘Black Lives Matter<\/em>‘, fashion brand Elan is trying to cash in on racial tensions. The Pakistani luxury brand Elan regularly uses an African model in its photoshoots, and this action almost always leads to a public outcry on social media.<\/p>\n

In photographs for their new campaign, the brand showcased model Mushk Kaleem with a black male model. The model was not there to model clothes like Mushk Kaleem but as a prop.<\/p>\n

Many folks feel that the black male model was really just there for the eye candy, as an exotic backdrop. This is not OK, they say.<\/p>\n

https:\/\/www.instagram.com\/p\/CA5yfIAg6rG\/?utm_source=ig_web_copy_link<\/p>\n

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ALSO READ<\/p>\n

Elan Gets Trolled After Saying A Rs 20,000 Dress is ‘Affordable’<\/a><\/p>\n

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The actual garment Mushk Kaleem was modeling was inspired by Central Asian tapestries. The picture caught the attention of netizens and they immediately called out Elan’s racist approach. However, Elan denies that was their intention in any way.<\/p>\n

Exoticizing any race, reduces them to an object rather than a human, much like objectification.<\/strong><\/p>\n

\u201cWhy would you fetishize race in this way?! This is ridiculous, please find some other not to blatantly racist way of promoting your products,\u201d<\/p><\/blockquote>\n

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Luxury brand tries to cash in on ‘Black Lives Matter’<\/figcaption><\/figure>\n

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Netizens call out Elan for exoticizing black people<\/figcaption><\/figure>\n

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Others pointed out how insensitive it is to try and cash in on the momentum of the ‘Black Lives Matter<\/em>‘ movement. Racial tensions are not something that should be commodified.<\/p>\n

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Seriously, elan? Are those your props? pic.twitter.com\/CJnq63Ml3o<\/a><\/p>\n

— \ud83e\udd21 (@xpublicdiaryx) June 1, 2020<\/a><\/p><\/blockquote>\n