{"id":267723,"date":"2020-06-24T09:17:24","date_gmt":"2020-06-24T04:17:24","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=267723"},"modified":"2020-06-24T09:17:24","modified_gmt":"2020-06-24T04:17:24","slug":"this-pakistani-jewelry-brand-is-highlighting-stories-of-powerful-women-in-history","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/this-pakistani-jewelry-brand-is-highlighting-stories-of-powerful-women-in-history\/","title":{"rendered":"This Pakistani Jewelry Brand is Highlighting Stories of Powerful Women in History"},"content":{"rendered":"<p>Three Pakistani sisters have a great idea for a premier jewelry brand, with an emphasis on telling important stories about female role models. While most people prefer a pen and a paper, or even a camera, to tell a story, these talented women are using their beautiful jewelry as a canvas to tell the tales of famous female figures from Asia and Africa throughout history.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-267724 size-full\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/1_0.png\" alt=\"\" width=\"512\" height=\"772\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/1_0.png 512w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/1_0-199x300.png 199w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/1_0-364x549.png 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/1_0-32x48.png 32w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/1_0-64x96.png 64w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Hajra, Hira, and Hina Hafeez-Ur-Rehman are entrepreneurs who run a feminist storytelling jewelry startup in Cairo. The brand is called <strong>Pierre Gemme by HUR.<\/strong> Its collection consists of jewelry that captures Afghan, Persian, Egyptian and Moroccan history and the story of powerful women from those cultures and areas.<\/p>\n<blockquote><p>\u201cPierre Gemme in French means gemstones, which are an often overlooked part of Pakistan\u2019s offerings to the world. The name is an homage to the natural beauty and landscapes of Pakistan. Beneath these landscape lies a whole new world of gemstones and its beauty.<\/p>\n<p>While living in Baluchistan, we traveled along the Silk Road and got inspired by the gems each place had to offer. Pakistan is home to emeralds, aquamarine, Kundun, rubies, topaz, quartz, the list goes on,\u201d Hajra told in an interview.<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-267727 size-full\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/4d266cf3-8a68-4bab-817e-9487ba0230f2.png\" alt=\"\" width=\"808\" height=\"756\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/4d266cf3-8a68-4bab-817e-9487ba0230f2.png 808w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/4d266cf3-8a68-4bab-817e-9487ba0230f2-300x281.png 300w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/4d266cf3-8a68-4bab-817e-9487ba0230f2-768x719.png 768w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/4d266cf3-8a68-4bab-817e-9487ba0230f2-561x525.png 561w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/4d266cf3-8a68-4bab-817e-9487ba0230f2-364x341.png 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/4d266cf3-8a68-4bab-817e-9487ba0230f2-728x681.png 728w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/4d266cf3-8a68-4bab-817e-9487ba0230f2-608x569.png 608w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/4d266cf3-8a68-4bab-817e-9487ba0230f2-758x709.png 758w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/4d266cf3-8a68-4bab-817e-9487ba0230f2-51x48.png 51w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/4d266cf3-8a68-4bab-817e-9487ba0230f2-103x96.png 103w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/these-pakistani-book-lovers-are-making-reading-fun-on-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">These Pakistani Book Lovers are Making Reading Fun on Instagram<\/a><\/p>\n<hr \/>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-267728 size-full\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e.jpg\" alt=\"\" width=\"800\" height=\"1030\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e.jpg 800w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e-233x300.jpg 233w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e-768x989.jpg 768w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e-795x1024.jpg 795w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e-561x722.jpg 561w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e-364x469.jpg 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e-728x937.jpg 728w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e-608x783.jpg 608w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e-758x976.jpg 758w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e-37x48.jpg 37w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/a5652490-c942-428f-9f1b-db8477c6c02e-75x96.jpg 75w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-267729 size-full\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/e60cf2fc-4d94-43d1-ad55-5e32aed52c11.jpg\" alt=\"\" width=\"800\" height=\"965\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/e60cf2fc-4d94-43d1-ad55-5e32aed52c11.jpg 800w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/e60cf2fc-4d94-43d1-ad55-5e32aed52c11-249x300.jpg 249w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/e60cf2fc-4d94-43d1-ad55-5e32aed52c11-768x926.jpg 768w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/e60cf2fc-4d94-43d1-ad55-5e32aed52c11-561x677.jpg 561w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/e60cf2fc-4d94-43d1-ad55-5e32aed52c11-364x439.jpg 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/e60cf2fc-4d94-43d1-ad55-5e32aed52c11-728x878.jpg 728w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/e60cf2fc-4d94-43d1-ad55-5e32aed52c11-608x733.jpg 608w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/e60cf2fc-4d94-43d1-ad55-5e32aed52c11-758x914.jpg 758w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/e60cf2fc-4d94-43d1-ad55-5e32aed52c11-40x48.jpg 40w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/e60cf2fc-4d94-43d1-ad55-5e32aed52c11-80x96.jpg 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<blockquote><p>\u201cWe\u2019ve traveled to over 75 countries combined, and we come across so many stories, and those create connections that move and inspire us. The question of identity also came up between us, as Pakistani women what are the stories that we grew up with? And the idea of the brand grew from there. In the same way your grandmother\u2019s jewelry carries a lot of meaning to you, we wanted to tell stories of inspiring women. We wanted to create a feminist brand where people could connect to a story.\u201d<\/p><\/blockquote>\n<p>The sisters grew up in Baluchistan, where they say that jewelry is quite significant. Since the company has taken off, the sisters have started receiving international orders and as they travel the world. You too can place an order online through their <a href=\"https:\/\/www.instagram.com\/pierregemmebyhur\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Instagram page<\/a>. Check it out!<\/p>\n<p><em>via <a href=\"https:\/\/scenearabia.com\/Style\/Pierre-Gemme-HUR-Cairo-based-Pakistani-Brand-Telling-Women-s-Hidden-Histories-in-Jewellery?M=True\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SceneArabia<\/a><\/em><\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/hadiqa-kiani-comes-out-with-special-tribute-song-for-ertugrul\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hadiqa Kiani Comes Out with Special Tribute Song for Ertugrul<\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Three Pakistani sisters have a great idea for a premier jewelry brand, with an emphasis on telling important stories about female role models. While most people prefer a pen and a paper, or even a camera, to tell a story, these talented women are using their beautiful jewelry as a canvas to tell the tales of famous female figures from [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/this-pakistani-jewelry-brand-is-highlighting-stories-of-powerful-women-in-history\/\">More<\/a><\/p>\n","protected":false},"author":66,"featured_media":267725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2494,1298,1612,2199,1291,1295],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-267723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art","8":"category-culture","9":"category-fashion","10":"category-featured","11":"category-social-media","12":"category-travel"},"wps_subtitle":"More than just pretty jewelry.","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/301358db-ae3d-4bd6-b7df-387df188036c-364x205.jpg",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/301358db-ae3d-4bd6-b7df-387df188036c-758x465.jpg",758,465,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/06\/301358db-ae3d-4bd6-b7df-387df188036c.jpg",800,491,false]},"author_name":"Sher Alam","categories_name":["Art","Culture","Fashion &amp; Beauty","Featured","Social Media","Travel"],"title_text":"This Pakistani Jewelry Brand is Highlighting Stories of Powerful Women in History","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=2494,1298,1612,2199,1291,1295&exclude=267723","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/267723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=267723"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/267723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/267725"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=267723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=267723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=267723"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=267723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}