{"id":278156,"date":"2020-09-02T10:09:27","date_gmt":"2020-09-02T05:09:27","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=278156"},"modified":"2020-09-02T10:09:27","modified_gmt":"2020-09-02T05:09:27","slug":"this-spiffy-coffee-table-book-offers-an-entertaining-look-at-pakistani-fashion-trends","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/this-spiffy-coffee-table-book-offers-an-entertaining-look-at-pakistani-fashion-trends\/","title":{"rendered":"This Spiffy Coffee Table Book Offers An Entertaining Look at Pakistani Fashion Trends"},"content":{"rendered":"<p>Journalists Mehr F. Husayn and Saad Sarfraz Sheikh explore Pakistan&#8217;s history through its fashion trends in &#8220;Pakistan: A Fashionable History&#8221;.<\/p>\n<p>The idea for the book started out very differently. in 2017, Husayn was dropping her child off to school, bleary-eyed and tired when she noticed another mom &#8211; dressed to the nines but looking exactly like what Husayn herself was feeling.<\/p>\n<p>\u201cI stared at her, slouched in my car, thinking why is she dressed like that, and who is telling us to dress this way?&#8221;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-278210 size-full aligncenter\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.12.png\" alt=\"\" width=\"462\" height=\"652\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.12.png 462w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.12-213x300.png 213w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.12-364x514.png 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.12-34x48.png 34w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.12-68x96.png 68w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><br \/>\nThat day, she approached Sheikh, a photojournalist, to embark on a project to document Pakistan\u2019s fashion industry, the first of its kind.<\/p>\n<p>\u201cWe wanted to do something historical and anecdotal,\u201d Sheikh said.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/LISTEN?src=hash&amp;ref_src=twsrc%5Etfw\">#LISTEN<\/a>: &quot;The <a href=\"https:\/\/twitter.com\/hashtag\/fashion?src=hash&amp;ref_src=twsrc%5Etfw\">#fashion<\/a> industry has a lot to offer if it cleans itself up,&quot; says <a href=\"https:\/\/twitter.com\/mfhusayn?ref_src=twsrc%5Etfw\">@mfhusayn<\/a>, co-author of the book &#39;<a href=\"https:\/\/twitter.com\/hashtag\/Pakistan?src=hash&amp;ref_src=twsrc%5Etfw\">#Pakistan<\/a>: A Fashionable History.&#39;<br \/>\u2013<br \/>Read special by <a href=\"https:\/\/twitter.com\/sabahbanomalik?ref_src=twsrc%5Etfw\">@SabahBanoMalik<\/a>: <a href=\"https:\/\/t.co\/xeiZV25dpk\">https:\/\/t.co\/xeiZV25dpk<\/a> <a href=\"https:\/\/t.co\/nrIuW5fYQH\">pic.twitter.com\/nrIuW5fYQH<\/a><\/p>\n<p>&mdash; Arab News Pakistan (@arabnewspk) <a href=\"https:\/\/twitter.com\/arabnewspk\/status\/1299686799363772418?ref_src=twsrc%5Etfw\">August 29, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The two journalists soon realized there was so much more to the project than they had imagined. It wasn&#8217;t just designers they had to interview. Rather they needed to look for many more people behind the scenes, including makeup artists, models and old magazine prints.<\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/this-pakistani-brand-is-infusing-traditional-designs-into-streetwear-fashion\/\" target=\"_blank\" rel=\"noopener noreferrer\">This Pakistani Brand is Infusing Traditional Designs into Streetwear Fashion<\/a><\/p>\n<hr \/>\n<p>&#8220;We discovered there was an entirely different story, and the people behind the scenes were the real movers and shakers of the industry,&#8221; said Husain.<\/p>\n\n<div data-mode=\"normal\" data-provider=\"iframe\" id=\"arve-iframe-\" style=\"max-width:400px;\" class=\"arve aligncenter\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &#039;none&#039;;autoplay &#039;none&#039;;bluetooth &#039;none&#039;;browsing-topics &#039;none&#039;;camera &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;encrypted-media &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;otp-credentials &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;summarizer &#039;none&#039;;sync-xhr;usb &#039;none&#039;;web-share;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-iframe-\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Farabnewspk%2Fvideos%2F325189645393511%2F&amp;show_text=0&amp;width=560\" frameborder=\"0\" height=\"225\" loading=\"lazy\" name=\"\" referrerpolicy=\"no-referrer\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Farabnewspk%2Fvideos%2F325189645393511%2F&#038;show_text=0&#038;width=560\" title=\"\" width=\"400\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<p>In Karachi&#8217;s old bazaars and bookstores, Sheikh found himself a slew of archival material. In looking for key publications such as the Herald and Newsline, Sheikh was able to access Newsline\u2019s archive before the legendary journal shuttered last year.<\/p>\n<p>&#8220;I spent seven hours in their basement photographing old photos one by one,\u201d he said, \u201cThis allowed me to develop an amazing set of archives that is not just time capsules of fashion but culture as well.&#8221;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-278209 size-full aligncenter\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.23.58.png\" alt=\"\" width=\"504\" height=\"752\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.23.58.png 504w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.23.58-201x300.png 201w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.23.58-364x543.png 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.23.58-32x48.png 32w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.23.58-64x96.png 64w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p>Two years in the making, the book has faced countless setbacks. It was originally going to be printed by an Indian publishing house. However, Pakistan stopped imports from across the border following India&#8217;s revoking of Kashmir&#8217;s autonomy last August. The ban included books. This prompted the pair to publish the book on their own.<\/p>\n<h3>A Stylish History<\/h3>\n<p>Their coffee table book is packed with first-person accounts from photographers, models, hair and makeup artists, magazine editors, and legendary Pakistani designers such as Maheen Khan and Rizwan Beyg, all of whom played key roles in building the industry as we know it today.<\/p>\n<figure id=\"attachment_278211\" aria-describedby=\"caption-attachment-278211\" style=\"width: 1050px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-278211 size-full\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29.png\" alt=\"pakistan fashion\" width=\"1050\" height=\"660\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29.png 1050w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29-300x189.png 300w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29-768x483.png 768w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29-1024x644.png 1024w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29-320x200.png 320w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29-561x353.png 561w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29-364x229.png 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29-728x458.png 728w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29-608x382.png 608w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29-758x476.png 758w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29-76x48.png 76w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.24.29-153x96.png 153w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><figcaption id=\"caption-attachment-278211\" class=\"wp-caption-text\">Atiya Khan wears Maheen Khan on Herald&#8217;s first-ever fashion cover shot in Karachi in June 1987, left, and artist Meera featured on the cover of the revolutionary fashion magazine Men&#8217;s Club in the 1990s. (Photo courtesy of Mehr F. Husain and Saad Sarfraz Sheikh via AN)<\/figcaption><\/figure>\n<p>Although it started with a quest to learn more about the history of fashion, the book is also a narrative of the history of Pakistan. \u201cThe fashion industry of yesteryear has contributed a lot,\u201d Husain said.<\/p>\n<blockquote><p>\u201cIf you look at what people were consuming back then and at the history, this country has had, you would understand Pakistan\u2019s impact on South Asia.&#8221;<\/p><\/blockquote>\n<p><em>via <a href=\"https:\/\/www.arabnews.pk\/node\/1726071\/pakistan\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Arab News<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Journalists Mehr F. Husayn and Saad Sarfraz Sheikh explore Pakistan&#8217;s history through its fashion trends in &#8220;Pakistan: A Fashionable History&#8221;. The idea for the book started out very differently. in 2017, Husayn was dropping her child off to school, bleary-eyed and tired when she noticed another mom &#8211; dressed to the nines but looking exactly like what Husayn herself was [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/this-spiffy-coffee-table-book-offers-an-entertaining-look-at-pakistani-fashion-trends\/\">More<\/a><\/p>\n","protected":false},"author":77,"featured_media":278208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1612],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-278156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion"},"wps_subtitle":"A journey through time.","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.23.24-364x205.png",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.23.24-758x428.png",758,428,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-31-at-13.23.24.png",1340,756,false]},"author_name":"Anmol Irfan","categories_name":["Fashion &amp; Beauty"],"title_text":"This Spiffy Coffee Table Book Offers An Entertaining Look at Pakistani Fashion Trends","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=1612&exclude=278156","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/278156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=278156"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/278156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/278208"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=278156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=278156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=278156"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=278156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}