{"id":278827,"date":"2020-09-03T13:05:35","date_gmt":"2020-09-03T08:05:35","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=278827"},"modified":"2020-09-03T13:05:35","modified_gmt":"2020-09-03T08:05:35","slug":"dhacares-more-like-dha-doesnt-care-after-netizens-fight-back","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/dhacares-more-like-dha-doesnt-care-after-netizens-fight-back\/","title":{"rendered":"#DHACares? More Like DHA Doesn&#8217;t Care After Netizens Fight Back"},"content":{"rendered":"<p>After record rainfall resulted in unprecedented floods in Karachi, we all got to see Pakistan&#8217;s biggest city in absolute shambles. Even in one of the poshest areas of the city, DHA, was not spared from flooding. Things became so unmanageable there that some DHA residents are still suffering from its aftermath. The drains may have been largely cleared, but even now some areas remain devoid of electricity.<\/p>\n<p>Of course, the continued negligence by Clifton Cantonment Board (CBC), which is responsible for DHA and Clifton, left everyone devastated and angry.<\/p>\n<p>Then someone thought it was a good idea to trend a paid campaign on social media &#8211; #DHACares. This trend could tell people how much they really cared about the residents who lived in DHA. What happened next was not unpredictable at all.<\/p>\n<p>For almost a week, residents living in DHA Karachi were without electricity and with their houses flooded.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Karach Rain | Bukhari Commercial | DHA Phase 6 | Day 4, still the same situation no electricity <a href=\"https:\/\/t.co\/1fYkt48KvB\">pic.twitter.com\/1fYkt48KvB<\/a><\/p>\n<p>&mdash; Alee Amir Zardarist (@AleeAmir3) <a href=\"https:\/\/twitter.com\/AleeAmir3\/status\/1300302345079848961?ref_src=twsrc%5Etfw\">August 31, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>This led to a social media outrage, and everyone was demanding that the authorities come through and take care of the situation at hand. Eventually, a protest was planned outside of CBC in Clifton.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Residents of DHA and Clifton will gather Today at 12:00 pm outside CBC office khayaban-e-Rahat to protest and demand the Resignation of CBC CEO &amp; DHA Administrator<\/p>\n<p>&mdash; Rabia Anum Obaid (@RabiaAnumm) <a href=\"https:\/\/twitter.com\/RabiaAnumm\/status\/1300313654382989312?ref_src=twsrc%5Etfw\">August 31, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Ahead of a civil society protest scheduled for Monday 31st August, security personnel stationed outside the offices of the Cantonment Board Clifton located on Khayaban-e-Rahat.\u00a0<a href=\"https:\/\/twitter.com\/hashtag\/KarachiRain?src=hash&amp;ref_src=twsrc%5Etfw\">#KarachiRain<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Karachi?src=hash&amp;ref_src=twsrc%5Etfw\">#Karachi<\/a> <a href=\"https:\/\/t.co\/KpzCrIN6He\">pic.twitter.com\/KpzCrIN6He<\/a><\/p>\n<p>&mdash; Yusra Askari (@YusraSAskari) <a href=\"https:\/\/twitter.com\/YusraSAskari\/status\/1300171701456637953?ref_src=twsrc%5Etfw\">August 30, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Visuals of a civil society protest within the premises of the Cantonment Board Clifton.<a href=\"https:\/\/twitter.com\/hashtag\/KarachiRain?src=hash&amp;ref_src=twsrc%5Etfw\">#KarachiRain<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Karachi?src=hash&amp;ref_src=twsrc%5Etfw\">#Karachi<\/a> <a href=\"https:\/\/t.co\/a6X60QcSYo\">pic.twitter.com\/a6X60QcSYo<\/a><\/p>\n<p>&mdash; Yusra Askari (@YusraSAskari) <a href=\"https:\/\/twitter.com\/YusraSAskari\/status\/1300338648030871553?ref_src=twsrc%5Etfw\">August 31, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>DHA Responds<\/h3>\n<p>Instead of listening to the public&#8217;s concerns and working with them to find solutions, DHA responded by starting an online campaign. The hashtag #DHACares started trending on social media. It was reported that DHA paid micro-influencers to promote this trend.<\/p>\n<p>For some inexplicable reason, social media influencers from major cities like Islamabad and Lahore were also included in this campaign. That does not mean the public did not notice the absurdity of using influencers to talk about what was happening in Karachi.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/DHACares?src=hash&amp;ref_src=twsrc%5Etfw\">#DHACares<\/a> ka haal dekho\u2026 <\/p>\n<p>Even giving kids with 10 followers who started tweeting last month to be part of a paid <a href=\"https:\/\/twitter.com\/hashtag\/PR?src=hash&amp;ref_src=twsrc%5Etfw\">#PR<\/a> campaign. <a href=\"https:\/\/twitter.com\/hashtag\/LOL?src=hash&amp;ref_src=twsrc%5Etfw\">#LOL<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Karachi?src=hash&amp;ref_src=twsrc%5Etfw\">#Karachi<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Rains?src=hash&amp;ref_src=twsrc%5Etfw\">#Rains<\/a> <a href=\"https:\/\/t.co\/IOctuuH7H0\">pic.twitter.com\/IOctuuH7H0<\/a><\/p>\n<p>&mdash; Aly Balagamwala (@DiscoMaulvi) <a href=\"https:\/\/twitter.com\/DiscoMaulvi\/status\/1301394506714091521?ref_src=twsrc%5Etfw\">September 3, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>At first, these influencers started with positive tweets, some of which include:<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/twitter.com\/aleenarathore\/status\/1301040562661855233<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Let&#39;s start a GoFundMe for these influencers. They reaaaally need money and attention. Also a huge round of applause Karachi se baher beth ke Karachi ko hum se acha janty hain ye. <a href=\"https:\/\/twitter.com\/hashtag\/DHAcares?src=hash&amp;ref_src=twsrc%5Etfw\">#DHAcares<\/a> <a href=\"https:\/\/t.co\/Q3rESjpQZN\">pic.twitter.com\/Q3rESjpQZN<\/a><\/p>\n<p>&mdash; The Ultimate Fangirl (@crazycatwomann) <a href=\"https:\/\/twitter.com\/crazycatwomann\/status\/1301061040503914497?ref_src=twsrc%5Etfw\">September 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">See how many trees there are \ud83d\udc9a\ud83c\udf34\ud83c\udf33<a href=\"https:\/\/twitter.com\/hashtag\/DHACares?src=hash&amp;ref_src=twsrc%5Etfw\">#DHACares<\/a> <a href=\"https:\/\/t.co\/sa2swtnT0o\">pic.twitter.com\/sa2swtnT0o<\/a><\/p>\n<p>&mdash; Muhammad Ali (@Muhammad_ali572) <a href=\"https:\/\/twitter.com\/Muhammad_ali572\/status\/1301093083531051009?ref_src=twsrc%5Etfw\">September 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">DHA is definitely a place of worth living across Pakistan. No argument on that<a href=\"https:\/\/twitter.com\/hashtag\/DHACares?src=hash&amp;ref_src=twsrc%5Etfw\">#DHACares<\/a><\/p>\n<p>&mdash; Floki 804 ( \u0641\u0631\u0627\u0645 \ud83c\udf4c \u06a9\u06cc\u0644\u0627 \u0631\u06cc\u067e\u0628\u0644\u06a9 ) (@littlelahori) <a href=\"https:\/\/twitter.com\/littlelahori\/status\/1301073889808789505?ref_src=twsrc%5Etfw\">September 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Folks are finding these &#8216;positive tweets&#8217; about DHA a tad too nauseating. Residents who suffered weren&#8217;t too amused by it. They felt it was too condescending to those who survived a nightmare.<\/p>\n<p>&nbsp;<\/p>\n<h3>Public Reaction<\/h3>\n<p>Netizens were furious to see these tweets about #DHACares on Twitter. So they took it upon themselves to put the management and authorities on blast.<\/p>\n<p>Not only did everyone started a hashtag #DHADoesntCare trend, but they also posted their concerns that are still not being heard.<\/p>\n<p>Let&#8217;s take a look at what everyone is saying:<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">DHA after paying micro bloggers to trend the hashtag <a href=\"https:\/\/twitter.com\/hashtag\/DHAcares?src=hash&amp;ref_src=twsrc%5Etfw\">#DHAcares<\/a> <a href=\"https:\/\/t.co\/KCyqL3JMDH\">pic.twitter.com\/KCyqL3JMDH<\/a><\/p>\n<p>&mdash; \ud83e\udd21 (@xpublicdiaryx) <a href=\"https:\/\/twitter.com\/xpublicdiaryx\/status\/1301065711520043009?ref_src=twsrc%5Etfw\">September 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How can the people living in punjab and other areas of pakistan tell that if DHA cares or not? <br \/>Let their residents decide this! <a href=\"https:\/\/twitter.com\/hashtag\/DHADoesntCare?src=hash&amp;ref_src=twsrc%5Etfw\">#DHADoesntCare<\/a><\/p>\n<p>&mdash; Sunflower \ud83c\udf3b (@Lady_Says11) <a href=\"https:\/\/twitter.com\/Lady_Says11\/status\/1301122938721239041?ref_src=twsrc%5Etfw\">September 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">CBC office in DHA<a href=\"https:\/\/twitter.com\/hashtag\/DHACares?src=hash&amp;ref_src=twsrc%5Etfw\">#DHACares<\/a> ? <a href=\"https:\/\/twitter.com\/hashtag\/DHADoesntCare?src=hash&amp;ref_src=twsrc%5Etfw\">#DHADoesntCare<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Karachi?src=hash&amp;ref_src=twsrc%5Etfw\">#Karachi<\/a> <a href=\"https:\/\/t.co\/73eIT1MhHK\">pic.twitter.com\/73eIT1MhHK<\/a><\/p>\n<p>&mdash; Aly Balagamwala (@DiscoMaulvi) <a href=\"https:\/\/twitter.com\/DiscoMaulvi\/status\/1301407453993676801?ref_src=twsrc%5Etfw\">September 3, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Wow you\u2019re so kind to extend it by one day!! Some people still don\u2019t have electricity <a href=\"https:\/\/twitter.com\/KElectricPk?ref_src=twsrc%5Etfw\">@KElectricPk<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/DHADoesntCare?src=hash&amp;ref_src=twsrc%5Etfw\">#DHADoesntCare<\/a> <a href=\"https:\/\/t.co\/LmHjlWJomU\">https:\/\/t.co\/LmHjlWJomU<\/a><\/p>\n<p>&mdash; Natasha Durrani (@natasha_durrani) <a href=\"https:\/\/twitter.com\/natasha_durrani\/status\/1301125296494608384?ref_src=twsrc%5Etfw\">September 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"qht\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/JI_HelpingKarachi?src=hash&amp;ref_src=twsrc%5Etfw\">#JI_HelpingKarachi<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/KarachiRain?src=hash&amp;ref_src=twsrc%5Etfw\">#KarachiRain<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/DHADoesntCare?src=hash&amp;ref_src=twsrc%5Etfw\">#DHADoesntCare<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/DHA?src=hash&amp;ref_src=twsrc%5Etfw\">#DHA<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CBC?src=hash&amp;ref_src=twsrc%5Etfw\">#CBC<\/a> <a href=\"https:\/\/t.co\/0NFdL7Stm5\">https:\/\/t.co\/0NFdL7Stm5<\/a><\/p>\n<p>&mdash; Aabish Siddiqui (@AabishSiddiqui) <a href=\"https:\/\/twitter.com\/AabishSiddiqui\/status\/1301379687428640768?ref_src=twsrc%5Etfw\">September 3, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>To conclude, #DHACares trend shows that it is not easy to sway public opinion when your target demographic happens to be folks who are educated and social-media savvy. Experts who deal with Public Relations also felt that this trend was disrespectful to those who suffered huge losses during the urban flooding.<\/p>\n<p>What do you think? Share your views in the comments section.<\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/furious-citizens-demand-accountability-of-cantonment-board-clifton-pictures-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Furious Citizens Demand Accountability of Cantonment Board Clifton [Pictures + Videos]<\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>After record rainfall resulted in unprecedented floods in Karachi, we all got to see Pakistan&#8217;s biggest city in absolute shambles. Even in one of the poshest areas of the city, DHA, was not spared from flooding. Things became so unmanageable there that some DHA residents are still suffering from its aftermath. The drains may have been largely cleared, but even [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/dhacares-more-like-dha-doesnt-care-after-netizens-fight-back\/\">More<\/a><\/p>\n","protected":false},"author":54,"featured_media":278861,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1298,2199,2373,1291],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-278827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture","8":"category-featured","9":"category-rumor","10":"category-social-media"},"wps_subtitle":"That escalated quickly.","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/09\/lens-9-364x205.jpg",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/09\/lens-9-758x427.jpg",758,427,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/09\/lens-9.jpg",1000,563,false]},"author_name":"Lens Staff","categories_name":["Culture","Featured","Rumor","Social Media"],"title_text":"#DHACares? More Like DHA Doesn\u2019t Care After Netizens Fight Back","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=1298,2199,2373,1291&exclude=278827","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/278827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=278827"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/278827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/278861"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=278827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=278827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=278827"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=278827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}