{"id":283566,"date":"2020-10-06T11:31:57","date_gmt":"2020-10-06T06:31:57","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=283566"},"modified":"2020-10-06T11:31:57","modified_gmt":"2020-10-06T06:31:57","slug":"netizens-react-to-pemras-ban-on-mehwish-hayat-ad","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/netizens-react-to-pemras-ban-on-mehwish-hayat-ad\/","title":{"rendered":"Netizens React to PEMRA&#8217;s Ban on Mehwish Hayat Ad"},"content":{"rendered":"<p>After all those fiery discussions about the new &#8216;Gala Biscuit&#8217; commercial starring Mehwish Hayat, Pakistan Electronic Media Regulatory Authority (PEMRA) has responded by banning Mehwish Hayat&#8217;s biscuit ad.<\/p>\n<p>PEMRA sent a notice to television channels after receiving complaints against the Mehwish Hayat biscuit ad. The media watchdog then advised channels to review the content of the advertisements, specifically the &#8216;Gala Biscuit TVC&#8217; themselves.<\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/this-ad-about-women-empowerment-is-making-some-people-very-unhappy-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">This Ad About Women Empowerment Is Making Some People Very Unhappy [Video]<\/a><\/p>\n<hr \/>\n<p>The in-house monitoring committees of media channels have been tasked with reviewing adverts before airing them.<\/p>\n\n<div data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-youtube-v-rj0isgzvg\" style=\"max-width:662px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &#039;none&#039;;autoplay &#039;none&#039;;bluetooth &#039;none&#039;;browsing-topics &#039;none&#039;;camera &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;encrypted-media &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;otp-credentials &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;summarizer &#039;none&#039;;sync-xhr;usb &#039;none&#039;;web-share;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-v-rj0isgzvg\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/V-rj0IsgzVg?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"372.375\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/V-rj0IsgzVg?iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"\" width=\"662\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<p>While some on social media were of the opinion that the Gala biscuit ad was profane and against Islamic values, PEMRA actually banned the advert for being irrelevant to the actual product.<\/p>\n<blockquote><p>&#8220;It has been observed with concerns that\u00a0themes\/content of advertisements of ordinary consumer products like biscuits, surf, etc being aired on satellite TV channels are not corresponding with the disposition of these products.&#8221;<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Reshared to set <a href=\"https:\/\/twitter.com\/AnsarAAbbasi?ref_src=twsrc%5Etfw\">@AnsarAAbbasi<\/a> ass on fire <a href=\"https:\/\/t.co\/Ms2864Wxix\">https:\/\/t.co\/Ms2864Wxix<\/a><\/p>\n<p>&mdash; Professor Syed Dr. ZAQ (@DrZAQ11) <a href=\"https:\/\/twitter.com\/DrZAQ11\/status\/1313214614247702528?ref_src=twsrc%5Etfw\">October 5, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Additionally, stakeholders such as advertisers have been advised not to use themes\/content irrelevant to the actual nature of the product. However, this practice or trend was listed as a &#8216;<em>violation of commonly accepted standards of decency but also socio-cultural norms of Pakistani society.<\/em>&#8216;<\/p>\n<blockquote><p>&#8220;The trend is causing\/promoting unrest and behavioral disturbance among the viewers being not only in violation of commonly accepted standards of decency but also socio-cultural norms of Pakistani society.&#8221;<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_283572\" aria-describedby=\"caption-attachment-283572\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-283572 size-full\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/PEMRA-ban.jpg\" alt=\"\" width=\"400\" height=\"603\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/PEMRA-ban.jpg 400w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/PEMRA-ban-199x300.jpg 199w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/PEMRA-ban-364x549.jpg 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/PEMRA-ban-32x48.jpg 32w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/PEMRA-ban-64x96.jpg 64w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-283572\" class=\"wp-caption-text\">PEMRA bans Mehwish Hayat&#8217;s Gala Biscuit ad for being irrelevant to the product<\/figcaption><\/figure>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/abrar-ul-haqs-chamkeeli-faces-lawsuit-for-being-offensive\/\" target=\"_blank\" rel=\"noopener noreferrer\">Abrar-ul-Haq&#8217;s Chamkeeli Faces Lawsuit for &#8216;Being Offensive&#8217;<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Twitter Reacts<\/h3>\n<p>While initially there were calls on Twitter to ban the ad, some netizens also questioned if the media watchdog is doing its job right.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Biscuits and chai are integral part of our culture. <br \/>Not sure about the quality of the biscuit but the <a href=\"https:\/\/twitter.com\/hashtag\/ad?src=hash&amp;ref_src=twsrc%5Etfw\">#ad<\/a> was innovative. <a href=\"https:\/\/twitter.com\/reportpemra?ref_src=twsrc%5Etfw\">@reportpemra<\/a> please stop spending time on banning ads when our country has bigger issues to tackle. <a href=\"https:\/\/twitter.com\/hashtag\/galabiscuit?src=hash&amp;ref_src=twsrc%5Etfw\">#galabiscuit<\/a> <a href=\"https:\/\/twitter.com\/MehwishHayat?ref_src=twsrc%5Etfw\">@MehwishHayat<\/a> <a href=\"https:\/\/t.co\/6lEO6P6RhY\">https:\/\/t.co\/6lEO6P6RhY<\/a><\/p>\n<p>&mdash; karima khan (@karimakhan14) <a href=\"https:\/\/twitter.com\/karimakhan14\/status\/1313327386398732288?ref_src=twsrc%5Etfw\">October 6, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Some netizens pointed out that advertisers need to do better when it comes to creativity. But does it mean that an ad should be banned at all?<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">IF YOU mute &amp; watch it, it looks like a movie song or sth. <br \/>Tbh the marketing agencies and these brands with \u201cvisionary leadership\u201d need to work on themselves. These are exactly the kind of ads you see in compilations for \u201cguess the ad\u201d because they dont make sense <a href=\"https:\/\/twitter.com\/hashtag\/galabiscuit?src=hash&amp;ref_src=twsrc%5Etfw\">#galabiscuit<\/a> <a href=\"https:\/\/t.co\/nPTvY7J1zM\">https:\/\/t.co\/nPTvY7J1zM<\/a><\/p>\n<p>&mdash; your paki Com Truise (@IamnotAffan) <a href=\"https:\/\/twitter.com\/IamnotAffan\/status\/1313323607553171456?ref_src=twsrc%5Etfw\">October 6, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Ok so as a creative person i absolutely disagree with the ad concept for a biscuit, but as an idea portraying cultural diversity and she as an artist has done nothing wrong that it should be banned please stop banning everything come out of it!<\/p>\n<p>&mdash; Occasional Ranter (@noonofyourlife) <a href=\"https:\/\/twitter.com\/noonofyourlife\/status\/1313164268087451655?ref_src=twsrc%5Etfw\">October 5, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Also, some people think that the ad got banned just because it features Mehwish.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I love how everything Mehwish does triggers the shit out of Pakistani men<br \/>Two more tamghas for her please <a href=\"https:\/\/t.co\/NDdwa6iLGQ\">https:\/\/t.co\/NDdwa6iLGQ<\/a><\/p>\n<p>&mdash; \ud83c\uddf5\ud83c\uddf8\ud83c\uddf5\ud83c\uddf0 (@ai_m_) <a href=\"https:\/\/twitter.com\/ai_m_\/status\/1313211229352218631?ref_src=twsrc%5Etfw\">October 5, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">No offence! The ad is in a really bad taste. How do you put across a simple brand of biscuit with an unending display of tasteless semi indian mujra?<br \/>Never have I seen biscuits being associated with dance &amp; noise, instead of tea!<\/p>\n<p>&mdash; lemonlime (@nadeem_mehnaz) <a href=\"https:\/\/twitter.com\/nadeem_mehnaz\/status\/1313031368478162944?ref_src=twsrc%5Etfw\">October 5, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Then there&#8217;s this guy who thinks the ban is a publicity stunt.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I m really appreciative of art &amp; music. But this is Ridiculous.  Its Mearly a PR game to create hype. Any one could have done it.  <br \/>On other hand , <br \/>Product it self is ordinary.<br \/>Far better quality biscuits get made in Pakistan. No need to wreck the the stage over it.<\/p>\n<p>&mdash; One (@_Akhal_Teke) <a href=\"https:\/\/twitter.com\/_Akhal_Teke\/status\/1313052724355903489?ref_src=twsrc%5Etfw\">October 5, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>What do you think? Is the ad excessive or the ban excessive? Let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After all those fiery discussions about the new &#8216;Gala Biscuit&#8217; commercial starring Mehwish Hayat, Pakistan Electronic Media Regulatory Authority (PEMRA) has responded by banning Mehwish Hayat&#8217;s biscuit ad. PEMRA sent a notice to television channels after receiving complaints against the Mehwish Hayat biscuit ad. The media watchdog then advised channels to review the content of the advertisements, specifically the &#8216;Gala [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/netizens-react-to-pemras-ban-on-mehwish-hayat-ad\/\">More<\/a><\/p>\n","protected":false},"author":54,"featured_media":283579,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2199,1291,1297],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-283566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-social-media","9":"category-tv-movies-music"},"wps_subtitle":"A lot of opinions on this one.","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Mehwish-Hayat-Biscuit-Ad-364x205.jpg",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Mehwish-Hayat-Biscuit-Ad-758x424.jpg",758,424,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Mehwish-Hayat-Biscuit-Ad.jpg",1000,560,false]},"author_name":"Lens Staff","categories_name":["Featured","Social Media","TV &amp; Film"],"title_text":"Netizens React to PEMRA\u2019s Ban on Mehwish Hayat Ad","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=2199,1291,1297&exclude=283566","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/283566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=283566"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/283566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/283579"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=283566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=283566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=283566"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=283566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}