{"id":283718,"date":"2020-10-07T14:46:21","date_gmt":"2020-10-07T09:46:21","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=283718"},"modified":"2020-10-07T14:46:21","modified_gmt":"2020-10-07T09:46:21","slug":"ayeza-khan-gets-criticized-for-promoting-skin-lightening-cream","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/ayeza-khan-gets-criticized-for-promoting-skin-lightening-cream\/","title":{"rendered":"Ayeza Khan Gets Criticized For Promoting Skin Lightening Cream"},"content":{"rendered":"<p>As many celebs have been fighting against colorism in the Pakistani entertainment industry, it&#8217;s disappointing when a household name like Ayeza Khan is promoting a fairness cream. The <strong><em>Meharposh<\/em> <\/strong>actress is in hot water for promoting the skin lightening product.<\/p>\n<p>When model-cum-actress Amna Ilyas has been combating colorism in the industry for ages, it&#8217;s sad to see the industry regress when renowned actresses promote skin lightening products even now. Even <strong><em>Ranjha Ranjha Kardi<\/em><\/strong> actress Iqra Aziz asserted that she would never endorse a fairness cream.<\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/unilever-is-rebranding-fair-lovely-fairness-creams\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unilever is Rebranding Fair &amp; Lovely Fairness Creams<\/a><\/p>\n<hr \/>\n<p>This is a world where even Fair and Lovely decided to rebrand themselves and ditch the skin-lightening label.<\/p>\n<p>But it seems that Ayeza did not get the memo.<\/p>\n<h3>Ayeza Khan under fire<\/h3>\n<p>In this ad, Ayeza Khan is endorsing Faiza Beauty Cream. The product is specifically a skin-lightening product. The commercial even had the <strong>Koi Chand Rakh<\/strong> actress credit her success to skin lightening and the fairness cream, Faiza Beauty Cream.<\/p>\n<p>https:\/\/www.instagram.com\/p\/CF9zkEeB-Wb\/?utm_source=ig_web_copy_link<\/p>\n<h3>Fans are not amused<\/h3>\n<p>Fans want the <strong><em>Pyarey Afzal<\/em> <\/strong>actress and other celebrities to stop promoting skin lightening products. As influential figures, celebs ought to use their platform more responsibly.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Ayeza Khan is doing some faiza beauty cream ad. She literally takes up everything she gets offered for I guess \ud83d\ude36<\/p>\n<p>&mdash; Orin \ud83e\udeb7\ud83c\udf38\ud83d\udcae (@MawkishSpirit) <a href=\"https:\/\/twitter.com\/MawkishSpirit\/status\/1313517214071353345?ref_src=twsrc%5Etfw\">October 6, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-283761 size-full\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions.jpeg\" alt=\"\" width=\"720\" height=\"481\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions.jpeg 720w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-300x200.jpeg 300w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-180x120.jpeg 180w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-561x375.jpeg 561w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-364x243.jpeg 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-608x406.jpeg 608w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-72x48.jpeg 72w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-144x96.jpeg 144w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Fans are disappointed to say the least.\u00a0Others brought up how celebs ought to learn from the past.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-283762 size-full\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-1.jpeg\" alt=\"\" width=\"720\" height=\"647\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-1.jpeg 720w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-1-300x270.jpeg 300w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-1-561x504.jpeg 561w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-1-364x327.jpeg 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-1-608x546.jpeg 608w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-1-53x48.jpeg 53w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-reactions-1-107x96.jpeg 107w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">So mahira said that she has never endorsed any fairness cream or beauty cream or her koyi uske piche perhgye tha lux or veet ko le ker which are for basic hygene or ayeza khan ab faiza beauty cream ki ambassador hai lets see kitne log ayeza ko kuch kehte han<\/p>\n<p>&mdash; \ud83e\udeb7 (@farighhinsaan) <a href=\"https:\/\/twitter.com\/farighhinsaan\/status\/1313489843738025986?ref_src=twsrc%5Etfw\">October 6, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">So disappointed to see that<\/p>\n<p>&mdash; a. (@amin4__) <a href=\"https:\/\/twitter.com\/amin4__\/status\/1313498113856897029?ref_src=twsrc%5Etfw\">October 6, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/zara-noor-abbas-doesnt-understand-how-beauty-creams-promote-racism\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zara Noor Abbas Doesn&#8217;t Understand How Beauty Creams Promote Racism<\/a><\/p>\n<hr \/>\n<p>In the past, Sajal Aly and Zara Noor Abbas have been slammed online for promoting skin lightening products. Amid this discussion, audiences hailed actresses like Mahira Khan and Iqra Aziz for never having endorsed skin-lightening products.<\/p>\n<p>Colorism has long been an issue in the entertainment industry. Celebs like Amna Ilyas and Zara Abid had been very vocal about the issue.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">So mahira said that she has never endorsed any fairness cream or beauty cream or her koyi uske piche perhgye tha lux or veet ko le ker which are for basic hygene or ayeza khan ab faiza beauty cream ki ambassador hai lets see kitne log ayeza ko kuch kehte han<\/p>\n<p>&mdash; \ud83e\udeb7 (@farighhinsaan) <a href=\"https:\/\/twitter.com\/farighhinsaan\/status\/1313489843738025986?ref_src=twsrc%5Etfw\">October 6, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As many celebs have been fighting against colorism in the Pakistani entertainment industry, it&#8217;s disappointing when a household name like Ayeza Khan is promoting a fairness cream. The Meharposh actress is in hot water for promoting the skin lightening product. When model-cum-actress Amna Ilyas has been combating colorism in the industry for ages, it&#8217;s sad to see the industry regress [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/ayeza-khan-gets-criticized-for-promoting-skin-lightening-cream\/\">More<\/a><\/p>\n","protected":false},"author":53,"featured_media":283729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1298,2199,1291,1297],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-283718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture","8":"category-featured","9":"category-social-media","10":"category-tv-movies-music"},"wps_subtitle":"What happened here?","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-1-364x205.jpg",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-1-758x424.jpg",758,424,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2020\/10\/Ayeza-Khan-1.jpg",1000,560,false]},"author_name":"Ummara Sheraz","categories_name":["Culture","Featured","Social Media","TV &amp; Film"],"title_text":"Ayeza Khan Gets Criticized For Promoting Skin Lightening Cream","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=1298,2199,1291,1297&exclude=283718","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/283718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=283718"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/283718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/283729"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=283718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=283718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=283718"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=283718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}