{"id":320736,"date":"2021-07-10T16:14:28","date_gmt":"2021-07-10T11:14:28","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=320736"},"modified":"2021-07-10T16:15:45","modified_gmt":"2021-07-10T11:15:45","slug":"coke-studio-receives-acknowledgement-for-promoting-pakistani-culture","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/coke-studio-receives-acknowledgement-for-promoting-pakistani-culture\/","title":{"rendered":"Coke Studio Receives Acknowledgement for Promoting Pakistani Culture"},"content":{"rendered":"<p>Coca-Cola Pakistan and the Ministry of Foreign Affairs commemorated Pakistan\u2019s leading music brand, <strong>Coke Studio<\/strong> and launched a book called, <strong><em>Beyond the Wave \u2014 Transcending Boundaries<\/em><\/strong>. The event was held in Islamabad in the Foreign office open-air lawns as part of the Foreign Minister\u2019s Public Diplomacy Initiative to showcase Pakistan\u2019s culture and arts. It was attended by several foreign dignitaries, government officials, business leaders, celebrities, and socialites.<\/p>\n<p>This collaboration seeks to promote cross-cultural understanding, an exchange of ideas, and a<br \/>\nrespect for traditions as a tool to strengthen international relationships. The book, <strong><em>Beyond the Wave<\/em><\/strong>, traces the journey of <strong>Coke Studio<\/strong> from its genesis with the first season in 2008 to 2021\u2019s Season 14. The book is a powerful narrative of how Coke defined music as a passionate ode to the <a href=\"https:\/\/twitter.com\/hashtag\/SoundofPakistan?src=hashtag_click\" target=\"_blank\" rel=\"noopener\">#SoundOfPakistan<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Today I was pleased to launch the collaboration between <a href=\"https:\/\/twitter.com\/cokestudio?ref_src=twsrc%5Etfw\">@cokestudio<\/a> and The Ministry of Foreign Affairs with the introduction of a book, \u201cBeyond the Wave\u2019 \u2013 Transcending Boundaries.\u201d Our collaboration shares the spirit of Pakistan\u2019s true image of unity and vibrancy with the world <a href=\"https:\/\/t.co\/D4i6exS6pE\">https:\/\/t.co\/D4i6exS6pE<\/a> <a href=\"https:\/\/t.co\/ImdCW3tlPl\">pic.twitter.com\/ImdCW3tlPl<\/a><\/p>\n<p>&mdash; Shah Mahmood Qureshi (@SMQureshiPTI) <a href=\"https:\/\/twitter.com\/SMQureshiPTI\/status\/1413198033207050244?ref_src=twsrc%5Etfw\">July 8, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>Ministry of Foreign Affairs collaborates with Coke Studio<\/h3>\n<p>On YouTube alone, the <strong>Coke Studio<\/strong> channel has over 10 million subscribers and about 2.8<br \/>\nbillion total views, making it the most loved Pakistani music identity.<\/p>\n<p>The Honorable Foreign Minister of Pakistan, Makhdoom Shah Mahmood Qureshi said,<\/p>\n<blockquote><p>\u201cHistory tells us that the subtle forces of cultural diplomacy have impact and can create understanding among peoples from different backgrounds. I am therefore delighted to collaborate with Coke Studio, to bring Pakistan\u2019s true image to the world: one of optimism, youth, unity and peace.\u201d<\/p><\/blockquote>\n<p>He also added that the book will be sent\u00a0to each of the Pakistani embassies\u00a0across the globe.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-320740\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b.png 800w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b-300x169.png 300w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b-768x432.png 768w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b-192x108.png 192w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b-384x216.png 384w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b-364x205.png 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b-728x409.png 728w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b-561x316.png 561w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b-608x342.png 608w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b-758x426.png 758w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b-85x48.png 85w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/60e82e6671f3b-171x96.png 171w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Fahad Ashraf, VP and General Manager at The Coca-Cola Export Corporation for Pakistan &amp; Afghanistan region said,<\/p>\n<blockquote><p>\u201cWe are honored to receive this recognition from The Ministry of Foreign Affairs and be able to collaborate on Coke Studio\u2019s musical journey. I want to thank everyone who has contributed to the arts and culture of our nation and to Coke Studio\u2019s bridge-building legacy\u00a0in the past 14 years.\u201d<\/p><\/blockquote>\n<p>At the launch, the book was formally presented to the Foreign Minister,\u00a0Makhdoom Shah<br \/>\nMahmood Qureshi\u00a0by Coca-Cola.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-320742\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Visual-of-CS-CTB-Event-ISD.jpeg\" alt=\"\" width=\"961\" height=\"501\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Visual-of-CS-CTB-Event-ISD.jpeg 961w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Visual-of-CS-CTB-Event-ISD-300x156.jpeg 300w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Visual-of-CS-CTB-Event-ISD-768x400.jpeg 768w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Visual-of-CS-CTB-Event-ISD-561x292.jpeg 561w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Visual-of-CS-CTB-Event-ISD-364x190.jpeg 364w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Visual-of-CS-CTB-Event-ISD-728x380.jpeg 728w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Visual-of-CS-CTB-Event-ISD-608x317.jpeg 608w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Visual-of-CS-CTB-Event-ISD-758x395.jpeg 758w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Visual-of-CS-CTB-Event-ISD-92x48.jpeg 92w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Visual-of-CS-CTB-Event-ISD-184x96.jpeg 184w\" sizes=\"(max-width: 961px) 100vw, 961px\" \/><\/p>\n<p>The event also included a panel hosted by Ahmed Wahab Shah, the Director Marketing at Coca-Cola Pakistan &amp; Afghanistan. He spoke with Zulfiqar Jabbar Khan, more popularly known as Xulfi, who will be taking over as the producer of Coke Studio Season 14. He also spoke with journalist Fifi Haroon who talked about the inclusion and diversity that Coke Studio always represents.<\/p>\n<p>The event ended with a\u00a0signature <strong>Coke Studio<\/strong> performance by maestro Qawals, Farid Ayaz and<br \/>\nAbu Muhammad.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center; letter-spacing: 5px; font-size: 16px; margin: 0;\">ALSO READ<\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 20px; font-weight: 600; font-family: Raleway ,sans-serif;\" href=\"https:\/\/propakistani.pk\/lens\/findmyadventure-brings-pakistans-biggest-travel-sale-with-40-off-on-trips\/\" target=\"_blank\" rel=\"noopener\">FindMyAdventure Brings Pakistan\u2019s BIGGEST Travel Sale with 40% OFF on Trips<\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola Pakistan and the Ministry of Foreign Affairs commemorated Pakistan\u2019s leading music brand, Coke Studio and launched a book called, Beyond the Wave \u2014 Transcending Boundaries. The event was held in Islamabad in the Foreign office open-air lawns as part of the Foreign Minister\u2019s Public Diplomacy Initiative to showcase Pakistan\u2019s culture and arts. It was attended by several foreign dignitaries, [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/coke-studio-receives-acknowledgement-for-promoting-pakistani-culture\/\">More<\/a><\/p>\n","protected":false},"author":55,"featured_media":320739,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1298,2199,1551],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-320736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture","8":"category-featured","9":"category-press-release"},"wps_subtitle":"The ministry of foreign affairs and Coke Studio have collaborated to launch a book.","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Untitled-design-2-4-364x205.png",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Untitled-design-2-4-758x427.png",758,427,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2021\/07\/Untitled-design-2-4.png",1000,563,false]},"author_name":"Press Release","categories_name":["Culture","Featured","Press Release"],"title_text":"Coke Studio Receives Acknowledgement for Promoting Pakistani Culture","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=1298,2199,1551&exclude=320736","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/320736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=320736"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/320736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/320739"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=320736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=320736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=320736"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=320736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}