{"id":390322,"date":"2022-12-13T07:55:35","date_gmt":"2022-12-13T02:55:35","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=390322"},"modified":"2022-12-13T11:03:00","modified_gmt":"2022-12-13T06:03:00","slug":"vim-challenges-manly-stereotypes-with-the-first-ever-dishwashing-liquid-for-men","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/vim-challenges-manly-stereotypes-with-the-first-ever-dishwashing-liquid-for-men\/","title":{"rendered":"Vim Challenges ‘Manly’ Stereotypes with the ‘First-Ever’ Dishwashing Liquid for Men"},"content":{"rendered":"

Household cleaning brand, Vim’s new dishwashing liquid made exclusively for men left people scratching their heads. The advertisement campaign for Vim Black for men featured the famous dishwashing liquid in a new, black bottle that sparked outrage for being ‘sexist’.<\/p>\n

However, Vim India revealed that it was all a joke.<\/p>\n

\"vim<\/p>\n\t\t

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It posted a commercial on Instagram starring Indian actor and model Milind Soman on Friday. In the ad, a man in a gym is seen bragging about how he “helped” his mother do the dishes at home. Milind Soman then shows up, wearing nothing but a black apron and hands him the new Vim Black with the catchphrase, “Vim Black for men, easy to clean, more to brag”.<\/p>\n\n

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Is this a joke? pic.twitter.com\/3Kb6rqJPAB<\/a><\/p>\n

— Apoorva Mandhani (@MandhaniApoorva) December 9, 2022<\/a><\/p><\/blockquote>\n