{"id":391781,"date":"2022-12-17T18:02:27","date_gmt":"2022-12-17T13:02:27","guid":{"rendered":"https:\/\/propakistani.pk\/lens\/?p=391781"},"modified":"2022-12-17T18:02:27","modified_gmt":"2022-12-17T13:02:27","slug":"clothing-brand-generations-pushes-for-nikkahnama-awareness-in-new-campaign","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/lens\/clothing-brand-generations-pushes-for-nikkahnama-awareness-in-new-campaign\/","title":{"rendered":"Clothing Brand \u2018Generation\u2019s Pushes for \u2018Nikkahnama\u2019 Awareness in New Campaign"},"content":{"rendered":"<p>With the wedding season in full swing in Pakistan, which has every other brand launching new collections and designs, the clothing brand Generation has come up with a novel and interesting idea to create awareness about the most important thing in Muslim weddings \u2014\u00a0 the <em>nikkahnama<\/em> (marriage contract) with the launch of its new collection also.<\/p>\n<p>This is a highly needed social cause as many Pakistani brides and grooms-to-be are unaware of the clauses or legal aspects of the <em>nikkahnama.<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-391806\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/319881632_2513256608981890_7395092948203533725_n.jpg\" alt=\"\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/319881632_2513256608981890_7395092948203533725_n.jpg 1080w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/319881632_2513256608981890_7395092948203533725_n-240x300.jpg 240w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/319881632_2513256608981890_7395092948203533725_n-819x1024.jpg 819w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/319881632_2513256608981890_7395092948203533725_n-768x960.jpg 768w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/319881632_2513256608981890_7395092948203533725_n-758x948.jpg 758w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n\t\t<div class=\"p-alsoread\">\r\n\t\t\t<div class=\"heading\">ALSO READ<\/div>\r\n\t\t\t<div><a href=\"https:\/\/propakistani.pk\/lens\/trending-video-of-mera-dil-yeh-pukaray-aaja-girl-smoking-weed-goes-viral\/\" target=\"_blank\" rel=\"noopener\">Trending: Video of \u2018Mera Dil Yeh Pukaray Aaja Girl&#8217; Smoking Weed Goes Viral<\/a><\/div>\r\n\t\t<\/div>\r\n\t\t\n<p>Generation\u2019s latest collection \u2014 \u2018Consent\u2019 is a collaboration with the Centre for Human Rights \u201cto start the conversation about reading and knowing the <em>nikkahnama\u201d.<\/em><\/p>\n<p>Generation put up a series of posts leading up to its new collection, each of which had a thought-provoking caption.<\/p>\n<p>&#8220;\t<blockquote  \r\n\t\tclass=\"instagram-media\" \r\n\t\tdata-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CmGQdDANYjP\/?utm_source=ig_embed&amp;ig_rid=e3f75fd5-a5fe-4206-a8bf-54b6f5dabcc9\" \r\n\t\tdata-instgrm-version=\"14\" \r\n\t\tstyle=\"max-width:540px; min-width:300px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\r\n\t<\/blockquote>\r\n\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\r\n\r\n\t&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-391787\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-133408.png\" alt=\"\" width=\"417\" height=\"304\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-133408.png 417w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-133408-300x219.png 300w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/p>\n<p>We usually get so involved with all the other preparations for our wedding and forget to check the most important element, which is the <em>nikkahnama.<\/em><\/p>\n<p>&#8220;\t<blockquote  \r\n\t\tclass=\"instagram-media\" \r\n\t\tdata-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CmG_4FyLIvI\" \r\n\t\tdata-instgrm-version=\"14\" \r\n\t\tstyle=\"max-width:540px; min-width:300px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\r\n\t<\/blockquote>\r\n\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\r\n\r\n\t&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-391794\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-133736.png\" alt=\"\" width=\"624\" height=\"127\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-133736.png 624w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-133736-300x61.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>This post mentions the little-known facts about the bride\u2019s right to encapsulate special conditions in the <em>nikkahnama.<\/em><\/p>\n<p>&#8220;\t<blockquote  \r\n\t\tclass=\"instagram-media\" \r\n\t\tdata-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CmJpcEmLOyF\" \r\n\t\tdata-instgrm-version=\"14\" \r\n\t\tstyle=\"max-width:540px; min-width:300px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\r\n\t<\/blockquote>\r\n\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\r\n\r\n\t&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-391795 size-full\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-134442-e1671266972485.png\" alt=\"\" width=\"617\" height=\"255\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-134442-e1671266972485.png 617w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-134442-e1671266972485-300x124.png 300w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p>Generation also highlights the legal aspect of officiating a <em>nikkah.<\/em><\/p>\n<p>&#8220;\t<blockquote  \r\n\t\tclass=\"instagram-media\" \r\n\t\tdata-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CmJ-YjDLS3W\" \r\n\t\tdata-instgrm-version=\"14\" \r\n\t\tstyle=\"max-width:540px; min-width:300px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\r\n\t<\/blockquote>\r\n\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\r\n\r\n\t&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-391796\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-134845.png\" alt=\"\" width=\"613\" height=\"143\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-134845.png 613w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-134845-300x70.png 300w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/p>\n<p>The campaign also talks about the groom\u2019s right to special conditions:<\/p>\n<p>&#8220;\t<blockquote  \r\n\t\tclass=\"instagram-media\" \r\n\t\tdata-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CmLStmmtW2I\" \r\n\t\tdata-instgrm-version=\"14\" \r\n\t\tstyle=\"max-width:540px; min-width:300px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\r\n\t<\/blockquote>\r\n\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\r\n\r\n\t&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-391800\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135038.png\" alt=\"\" width=\"617\" height=\"196\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135038.png 617w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135038-300x95.png 300w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p>The campaign further mentions that it is imperative for all new couples to read the contract before signing it to save themselves from future misunderstandings.<\/p>\n<p>&#8220;\t<blockquote  \r\n\t\tclass=\"instagram-media\" \r\n\t\tdata-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CmL8Yb1rfzg\" \r\n\t\tdata-instgrm-version=\"14\" \r\n\t\tstyle=\"max-width:540px; min-width:300px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\r\n\t<\/blockquote>\r\n\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\r\n\r\n\t&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-391803\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135411.png\" alt=\"\" width=\"619\" height=\"270\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135411.png 619w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135411-300x131.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/p>\n<p>&#8220;\t<blockquote  \r\n\t\tclass=\"instagram-media\" \r\n\t\tdata-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CmMJCBJtzvt\" \r\n\t\tdata-instgrm-version=\"14\" \r\n\t\tstyle=\"max-width:540px; min-width:300px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\r\n\t<\/blockquote>\r\n\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\r\n\r\n\t&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-391804\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135727.png\" alt=\"\" width=\"614\" height=\"160\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135727.png 614w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135727-300x78.png 300w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>In the end, it&#8217;s your ultimate decision, and nobody else&#8217;s.<\/p>\n<p>&#8220;\t<blockquote  \r\n\t\tclass=\"instagram-media\" \r\n\t\tdata-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CmMkbZ9rMRG\" \r\n\t\tdata-instgrm-version=\"14\" \r\n\t\tstyle=\"max-width:540px; min-width:300px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\r\n\t<\/blockquote>\r\n\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\r\n\r\n\t&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-391805\" src=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135747.png\" alt=\"\" width=\"615\" height=\"186\" srcset=\"https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135747.png 615w, https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-17-135747-300x91.png 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/p>\n\t\t<div class=\"p-alsoread\">\r\n\t\t\t<div class=\"heading\">ALSO READ<\/div>\r\n\t\t\t<div><a href=\"https:\/\/propakistani.pk\/lens\/pakistani-celebrities-remember-2014-aps-attack-victims\/\" target=\"_blank\" rel=\"noopener\">Pakistani Celebrities Remember 2014 APS Attack Victims<\/a><\/div>\r\n\t\t<\/div>\r\n\t\t\n<p>When it comes to conceptualizing campaigns, no one can do it better than Generation, it\u2019s a fact! The brand has always tried being inclusive with its heartwarming campaigns, be it showcasing its dresses on mothers, plus-sized models, or people with different skin tones and skin conditions like vitiligo, generation has always been on top of its game!<\/p>\n<p>Needless to say, the concept behind the new Generation collection \u2018Consent\u2019 is one that deserves appreciation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the wedding season in full swing in Pakistan, which has every other brand launching new collections and designs, the clothing brand Generation has come up with a novel and interesting idea to create awareness about the most important thing in Muslim weddings \u2014\u00a0 the nikkahnama (marriage contract) with the launch of its new collection also. This is a highly [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/lens\/clothing-brand-generations-pushes-for-nikkahnama-awareness-in-new-campaign\/\">More<\/a><\/p>\n","protected":false},"author":85,"featured_media":391808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2566,1298,2525,1612,2199,2578,2543],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-391781","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-culture","9":"category-event","10":"category-fashion","11":"category-featured","12":"category-street-buzz","13":"category-wedding"},"wps_subtitle":"Much needed for this wedding season.","img_urls":{"thumbnail":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/generation-364x205.jpg",364,205,true],"medium":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/generation-758x424.jpg",758,424,true],"full":["https:\/\/propakistani.pk\/lens\/wp-content\/uploads\/2022\/12\/generation.jpg",1000,560,false]},"author_name":"Rija Sohaib","categories_name":["Brand","Culture","Event","Fashion &amp; Beauty","Featured","Street Buzz","Wedding"],"title_text":"Clothing Brand \u2018Generation\u2019s Pushes for \u2018Nikkahnama\u2019 Awareness in New Campaign","related_stories":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=2566,1298,2525,1612,2199,2578,2543&exclude=391781","_links":{"self":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/391781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/comments?post=391781"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/posts\/391781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media\/391808"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/media?parent=391781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/categories?post=391781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/tags?post=391781"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/propakistani.pk\/lens\/wp-json\/wp\/v2\/adace-sponsor?post=391781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}