{"id":19000,"date":"2023-08-29T15:44:22","date_gmt":"2023-08-29T10:44:22","guid":{"rendered":"https:\/\/propakistani.pk\/proproperty\/?p=19000"},"modified":"2023-08-29T15:44:22","modified_gmt":"2023-08-29T10:44:22","slug":"lays-unveils-recycling-drive-and-responsible-tourism-campaign-in-northern-areas","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/proproperty\/lays-unveils-recycling-drive-and-responsible-tourism-campaign-in-northern-areas\/","title":{"rendered":"Lay&#8217;s Unveils Recycling Drive and Responsible Tourism Campaign in Northern Areas"},"content":{"rendered":"<p>PESHAWAR: PepsiCo, the parent company of popular potato chip brand Lay&#8217;s, has introduced a new recycling initiative and tourist awareness campaign in Khyber Pakhtunkhwa province.<\/p>\n<p>In an official press release on Monday, Lay\u2019s announced its collaboration with the Kaghan Development Authority, Government of Khyber Pakhtunkhwa, to promote responsible waste disposal practices and increase awareness about recycling among tourists.<\/p>\n<p>As part of this forward-looking initiative, Lay\u2019s aims to collect used packaging from the scenic Northern areas of Pakistan during the bustling summer tourist season.<\/p>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/propakistani.pk\/proproperty\/galyat-kaghan-development-authorities-buckle-up-as-snow-strikes-northern-areas\/\" target=\"_blank\" rel=\"dofollow\" class=\"uf5d352189912346eb5f3a7a3d90d136c\"><style> .uf5d352189912346eb5f3a7a3d90d136c { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#2C3E50; border:0!important; border-left:4px solid #F1C40F!important; text-decoration:none; } .uf5d352189912346eb5f3a7a3d90d136c:active, .uf5d352189912346eb5f3a7a3d90d136c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uf5d352189912346eb5f3a7a3d90d136c { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uf5d352189912346eb5f3a7a3d90d136c .ctaText { font-weight:bold; color:#F1C40F; text-decoration:none; font-size: 16px; } .uf5d352189912346eb5f3a7a3d90d136c .postTitle { color:#eaeaea; text-decoration: underline!important; font-size: 16px; } .uf5d352189912346eb5f3a7a3d90d136c:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">ALSO READ<\/span>&nbsp; <span class=\"postTitle\">Galyat, Kaghan Development Authorities Buckle Up as Snow Strikes Northern Areas<\/span><\/div><\/a><\/div>\n<p>The collected packaging will be repurposed into sustainable tote bags and eco-friendly fashion items.<\/p>\n<p>The campaign endeavors to combine the enjoyment of snacking with community engagement and responsible tourism practices.<\/p>\n<p>As a part of this effort, Lay\u2019s has strategically placed waste collection bins across 12 key tourist destinations, including mountainous regions, lakes, and other popular spots, in partnership with the Kaghan Development Authority.<\/p>\n<p>These bins will collect discarded packaging, which will then be gathered by PepsiCo\u2019s established recycling partner, Green Earth Recycling, and transferred to the upcycling partner organization, Dastan-e-Rumaan.<\/p>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/propakistani.pk\/proproperty\/cda-to-impose-heavy-fines-for-littering-in-islamabad\/\" target=\"_blank\" rel=\"dofollow\" class=\"uece99b063a4775970a2b543bbb24eda8\"><style> .uece99b063a4775970a2b543bbb24eda8 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#2C3E50; border:0!important; border-left:4px solid #F1C40F!important; text-decoration:none; } .uece99b063a4775970a2b543bbb24eda8:active, .uece99b063a4775970a2b543bbb24eda8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uece99b063a4775970a2b543bbb24eda8 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uece99b063a4775970a2b543bbb24eda8 .ctaText { font-weight:bold; color:#F1C40F; text-decoration:none; font-size: 16px; } .uece99b063a4775970a2b543bbb24eda8 .postTitle { color:#eaeaea; text-decoration: underline!important; font-size: 16px; } .uece99b063a4775970a2b543bbb24eda8:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">ALSO READ<\/span>&nbsp; <span class=\"postTitle\">CDA to Impose Heavy Fines for Littering in Islamabad<\/span><\/div><\/a><\/div>\n<p>As an extension of the &#8220;Summer with Lay\u2019s&#8221; campaign, Lay\u2019s has organized consumer-focused activities in 50 tourist hotspots like Murree, Abbottabad, Naran, and Gilgit.<\/p>\n<p>These activities include offering flavors inspired by local ingredients and emphasizing responsible packaging disposal practices.<\/p>\n<p>Mohammad Khosa, Senior Commercial Director of Foods at PepsiCo Pakistan, emphasized the company&#8217;s commitment to a circular economy for plastics through effective collection and recycling efforts.<\/p>\n<p><em>Source: APP<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PESHAWAR: PepsiCo, the parent company of popular potato chip brand Lay&#8217;s, has introduced a new recycling initiative and tourist awareness campaign in Khyber Pakhtunkhwa province. In an official press release on Monday, Lay\u2019s announced its collaboration with the Kaghan Development Authority, Government of Khyber Pakhtunkhwa, to promote responsible waste disposal practices and increase awareness about recycling among tourists. As part of this forward-looking initiative, Lay\u2019s aims to collect used packaging\u2026<\/p>\n","protected":false},"author":3,"featured_media":7116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-19000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"img_urls":{"thumbnail":["https:\/\/propakistani.pk\/proproperty\/wp-content\/uploads\/2022\/12\/WE-MUST-DO-OUR-PART-TO-CONTINUE-TO-SUPPORT-THE-FLOOD-AFFECTEES-32.jpg",1000,560,false],"medium":["https:\/\/propakistani.pk\/proproperty\/wp-content\/uploads\/2022\/12\/WE-MUST-DO-OUR-PART-TO-CONTINUE-TO-SUPPORT-THE-FLOOD-AFFECTEES-32.jpg",1000,560,false],"full":["https:\/\/propakistani.pk\/proproperty\/wp-content\/uploads\/2022\/12\/WE-MUST-DO-OUR-PART-TO-CONTINUE-TO-SUPPORT-THE-FLOOD-AFFECTEES-32.jpg",1000,560,false]},"author_name":"Firas Qureshi","categories_name":["News"],"title_text":"Lay\u2019s Unveils Recycling Drive and Responsible Tourism Campaign in Northern Areas","related_stories":"https:\/\/propakistani.pk\/proproperty\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=5&exclude=19000","_links":{"self":[{"href":"https:\/\/propakistani.pk\/proproperty\/wp-json\/wp\/v2\/posts\/19000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/proproperty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/proproperty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/proproperty\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/proproperty\/wp-json\/wp\/v2\/comments?post=19000"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/proproperty\/wp-json\/wp\/v2\/posts\/19000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/proproperty\/wp-json\/wp\/v2\/media\/7116"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/proproperty\/wp-json\/wp\/v2\/media?parent=19000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/proproperty\/wp-json\/wp\/v2\/categories?post=19000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/proproperty\/wp-json\/wp\/v2\/tags?post=19000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}