Guest Post by Abid Naseem – SMS ABID to 32532 to get his business card. In Pakistan, total number of… Read More
UBL Advertising Cellular GPRS Services
I am not an advertising guy, but I was not impressed by UBL ad published in today’s ‘Daily Express’ that… Read More
Billboard and Hoardings Business in Pakistan: Current Scenario
We have discussed various mediums of advertising showing slow trends in Pakistan. Today, I will focus specifically on outdoor media;… Read More
Radio as a Cost-Effective Advertising Medium
In lush green valleys of Abbottabad, during my childhood, I bear sweet memories of the radio programmes with no advertisements… Read More
The Paisa War is @ Peak Now
In my recently published columns, I had predicted that the war of advertising in mobile sector will increase and companies… Read More
Ufone Playing with Productive Marketing Tools
We discussed few months ago, how telecom marketing departments will be tested in coming days, as the gifted growth that… Read More
Series of Job cuts in Advertising Industry
It is not a secret anymore than our economy is in trouble, having moved from a rapid growth to a… Read More
Electronic Media Stealing the Print Media’s Share!
In 1998 when I was working in a Karachi based advertising agency, all the time we had to focus on… Read More
No Samjhota with ADs
Recently, mobilink has launched new package “Jazz Budget” with tag line “No Samajhota”. The package is no doubt great deal… Read More
Month in Review: Advertising of Pakistani Cellular Companies!
Editor’s Note: Viewpoint mentioned in this article are views of the author. ProPakistani.com may not agree with them at all… Read More
Banking Sector Banks on BTL Advertising
It is a well known fact that we had a splendor time in Pakistan’s banking industry during recent years. We… Read More
PTCL – How to Revive the Dying Horse
In mid 90s, every advertising company used to target Pakistan Telecommunication Company for getting onboard. For the purpose, advertising companies… Read More
