Engro Fertilizers (EFERT) – a subsidiary of Engro Corporation, one of the largest conglomerates in Pakistan – reported a net… Read More
PAS Launches Nationwide Audience Rating and Planning Tool for Outdoor Media
The first national-wide, audience rating and planning tool for outdoor media in Pakistan was officially launched recently at a meeting… Read More
Pakistan Advertisers Society 2015 Awards Now Open for Entries
The PAS Awards 2015 are all about celebrating and honoring the most effective communications that ran in Pakistan during 2014. In its… Read More
Effective Measure Endorsed as Digital Audience Measurement standard in Pakistan
The Pakistan Advertisers Society (PAS) has officially awarded Effective Measure as the industry endorsed service for digital audience measurement in… Read More