Telenor to Expand its SMS Traffic Capacity

Telenor Pakistan has selected Acision SMSC to expand its messaging capacity to cater for continued SMS traffic growth. With a capacity expansion of up to 250%, TelenorPakistan is preparing itself to meet the messaging requirements of its fast growing subscriber base.

The Pakistan mobile market is experiencing rapid subscriber growth with thousands of customers signing up every month. The growth in subscriber rate has consequently led way to triple digit growth in messaging traffic over the last year. The Acision SMSC offers Telenor Pakistan a complete solution to support the operator’s entire SMS business managing enormous messaging volumes with undisputed quality of service. In 2007, Telenor Pakistan together with Acision conducted a messaging capacity upgrade to cater for 12 million subscribers. As of January 2009, the subscriber base has reached the 19 million mark, so an increase in messaging infrastructure capacity to meet anticipated messaging volumes was required.

Chief Technical Officer, Telenor Pakistan, Peter Anthony Dindial commented, “For us, it is crucial to tap into the potential of the Pakistan mobile market. To do this, we must meet the growing needs of our subscribers and offer them reliable and high quality services that they demand and deserve. Telenor and Acision have a relationship that spans the globe across all Telenor entities. Based on our past experience with the Acision SMSC, we recognise that having a reliable system is absolutely critical in high volume traffic scenarios, enabling Telenor Pakistan to offer subscriber services without an incident or any downtime.”

Boudewijn Pesch, Managing Director for Acision in Asia Pacific, added: “SMS continues to be the critical source of a mobile operator’s mobile data revenues. For Telenor Pakistan, growing and protecting this revenue base is a fundamental business objective. Again, Telenor Pakistan has selected Acision to deliver a highly stable, high performance messaging solution. With a strong track record in global deployments, the Acision SMSC continues to be the top choice for operators with high volume data services.”

Tech reporter with over 10 years of experience, founder of ProPakistani.PK