OLX Pakistan has acquired Asani, a local listings competitor which had been gaining steam after a heavy marketing campaign.
This latest acquisition marks an increasing trend where startups in Pakistan get acquired before they can pose a threat to the well established companies with deep pockets.
The details of the OLX acquiring Asani were not made public, but reportedly all Asani customers will be acquired by OLX and Asani will be redirected to OLX in a whole. Various parts of Asani website are already being redirected to OLX website.
via PakWired
