RB (Reckitt Benckiser) Pakistan successfully concluded its media pitch process and transferred its media planning and buying responsibilities to OMD Pakistan.
OMD Pakistan has handed the RB business in 2013 and 2014 with a gap in 2015 and successfully secured the business once again for 2016.
RB is one of the leading FMCG companies operating in Pakistan with a bankable reputation for marketing top quality brands. RB is engaged in the manufacturing and marketing of leading brands like Dettol, Mortein, Veet, Harpic, Strepsils, Gaviscon, Cherry Blossom, Disprin and Durex. It is a subsidiary of the RB Group Plc, a global consumer goods leader in health, hygiene and home products, headquartered in the UK and with operations in over 60 countries.
OMD Pakistan is a part of the Omnicom Media Group under the global Omnicom Network. Their strong presence in Pakistan allows for a crossover of technical skills, training and innovation from the region and beyond. RB Pakistan is yet another feather in the cap of OMD Pakistan’s distinguished clientele.