TECNO MOBILE flew its best-selling dealers, distributors, and best-performing employees out on a tour of the UK where they also visited the Etihad Stadium, home of Manchester City Football Club. The focus of this trip was to encourage their efforts and to build a better relationship with their dealers and distributors spread across Asia, the Middle East and Africa and to reward them for their outstanding performance.
General Manager Tecno Pakistani, Willy Cui said,
TECNO MOBILE understands that dealers and distributors have as much a role to play in the smartphone industry as the brands whose smartphones they provide. Seeing this, we recognize the need for extending relief and goodwill towards dealers and will continue to nurture relationships with both consumers and dealers.
TECNO MOBILE is the official partner of Manchester City Football Club and began this multi-year partnership in 2016. Together with Manchester City, TECNO MOBILE has expanded its global reach to connect with even more people to provide them with better smartphones with each smartphone series offering something for everyone.
This is not the first time TECNO MOBILE has arranged such a trip for its dealers. Last year a similar trip was arranged by the brand. TECNO MOBILE has achieved its success by tailoring its marketing strategy according to the situation at hand and has identified that it is not enough to simply cater to consumers, brands must cultivate the entire ecosystem and establish good relations with their dealers and distributors as well.