Losha is proud of its collaboration with Shaukat Khanum Cancer Hospital in the cause to support breast cancer 24/7. Losha provides free post-surgical bras to Shaukat Khanum’s indigent patients. The aim behind this collaboration is to support combined efforts to help the needy ones who are battling this disease.
Losha is a tech startup, which is an e-commerce website to sell women innerwear all across Pakistan. Buying women inner wear or even talking about it openly is still out of bounds in Pakistan and on the other hand, it is an important and essential part of a woman’s dressing.
The startup aims to help women so they can do lingerie shopping from the comfort of their homes without being judged or noticed.
Losha for Fight Against Breast Cancer
Breast Cancer has different forms. Some women go through Unilateral Mastectomy, some go through Bilateral Mastectomy. Mastectomy is a clinical procedure in which their breasts are removed. Breast cancer is quite common in Pakistan today. Every third woman is either suffering from breast cancer or is a breast cancer survivor.
Today woman may have the best treatment options for breast cancer, in Pakistan. But, the most important aspect, which comes after the surgery is still being overlooked i.e. breast prosthesis. Normally when you ask people what they do after surgeries, they tell you they get them from abroad. But here, the question arises, what about those who cannot afford to get them from abroad?
It gets really depressing for women, after the surgery. Most of the Breast Cancer survivors lose interest in life. No one can feel the real pain they go through and it gets even worse after mastectomies.
How Losha is Contributing in the Fight Against Breast Cancer?
Losha plans to support and play its part for the women who had to go through this life-changing experience. It is not just a physical change that a body goes through, it is more of a mental and emotional trauma as well. Losha aims to support all Breast Cancer Survivors to feel good about themselves and live a healthy happy land normal life. Therefore Losha is contributing and playing its part in sharing happiness with these patients by joining hands with Shaukat Khanum Memorial Cancer Hospital to serve Breast Cancer Survivors.
Losha provides Post Mastectomy bras and breast prosthesis free of cost to Shaukat Khanum’s indigent patients. Losha also provides other products related to Breast Surgeries. Losha has a complete ‘Pink Ribbon’ range that is exclusively dedicated to breast cancer patients.
Losha has emerged as the biggest innerwear shopping destination in Pakistan and offers the maximum assortment of sizes, styles and colors. Anyone who enters Losha, would not leave empty-handed as all the socioeconomic statuses are covered.
Losha’s online store has the broadest possible range of women innerwear available on the website, containing everything from starter training bras to everyday t-shirt bras, comfy pajamas to comfort wear, plus sizes to nursing bras and attire. Post-surgical bras to breast prosthesis. The list is too long as Losha has 850 plus styles and designs which includes Bras, Panties, Sleepwear, Shapewear, Swimwear, Compression Garment, Maternity wear, Nursing wear, Sportswear, Accessories, Pink Ribbon range etc. Losha is a one-stop solution to all concerns women have related to innerwear shopping in Pakistan.
The collaboration with Shaukat Khanum Memorial Cancer Hospital is a fight against breast cancer. It is an effort to bring a smile on the faces, who go through this merciless battle of breast cancer.
It’s about time, the stigma attached to women innerwear should be washed away. The taboo should be broken. Losha is not only helping the women in Pakistan but also breaking the stereotypical impression attached to women innerwear in the country.
Customer Satisfaction is the Foremost Priority
The customer satisfaction level is 100%. All the patients that have been helped in whatever way by Losha, are happy and fully satisfied with the quality.
One of the customers, who underwent bilateral mastectomy was quite depressed when she visited Losha. She had a wedding to attend and she had completely lost her confidence. When she purchased the required shaped prosthesis and post-surgical bra, she was over the moon. It gave her so much of confidence and the shape she wanted. Such experiences show that you are doing something right and you are actually helping the people and contributing to society in a positive way. In a world where there is so much negativity, lending a helping hand to someone in the hour of need does wonders for that particular person.
This is what Losha aims to do. And after the collaboration with Shaukat Khanum Memorial Cancer Hospital, Losha is happy to play its part more actively and proudly. Services that Losha is providing to breast cancer patients in Pakistan are not just to help the cancer patients but to contribute towards the fight against breast cancer. Because together we can make a difference.
