Oppo is Breaking the Barriers With Reno

With fierce competition in the smartphone market in Pakistan, Oppo has decided to take big steps to come out on top of the game.

Oppo has recently discontinued its R-series phones in the favor of the brand-spanking new Reno series. With much global buzz over the Reno and Reno 10x ZOOM, the brand is aiming to gain maximum appeal that caters to a larger audience with much more inclusive design and aesthetics for a more luxurious experience.

The news was confirmed by the vice-president of Oppo Mr. Shen Yiren. Even though R-series was one of the top-selling series, Oppo says they are discounting it to focus on the more premium series like Reno. Focusing on bold design language, a classic hallmark of Oppo, they are trying to shift focus to their camera technology. Here’s where the new Reno 10x Zoom comes in, the device features the shark-fin pop-up camera, a Snapdragon 855 processor and a triple-camera setup with a 10x hybrid zoom lens.

Oppo also plans to launch 5G-ready versions of Oppo Reno phones. The regular Reno variant features a 6.4-inch AMOLED display with a full-HD+ resolution. A lightning fast in-display fingerprint scanner and it is powered by a Qualcomm Snapdragon 710 processor clubbed with 8GB of RAM.

Oppo Reno 10x Zoom Edition, on the other hand, has a 6.65-inch full-HD+ AMOLED display and it is powered by an octa-core Qualcomm Snapdragon 855 processor. The smartphone has a 48MP Sony IMX586 sensor with an f/1.7 aperture. The flagship handset of the company sports a 13MP secondary sensor that has a periscope telephoto lens on top paired with an 8MP super wide-angle sensor.

The decision is a great one by Oppo as many of its loyal fans now demand more innovation and out of the world designs. The Reno series packs a lot of punch in terms of the overall design, build quality and camera specifications. This is the one to look forward to.


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