With fierce competition in the smartphone market in Pakistan, Oppo has decided to take big steps to come out on top of the game.
Oppo has recently discontinued its R-series phones in the favor of the brand-spanking new Reno series. With much global buzz over the Reno and Reno 10x ZOOM, the brand is aiming to gain maximum appeal that caters to a larger audience with much more inclusive design and aesthetics for a more luxurious experience.
The news was confirmed by the vice-president of Oppo Mr. Shen Yiren. Even though R-series was one of the top-selling series, Oppo says they are discounting it to focus on the more premium series like Reno. Focusing on bold design language, a classic hallmark of Oppo, they are trying to shift focus to their camera technology. Here’s where the new Reno 10x Zoom comes in, the device features the shark-fin pop-up camera, a Snapdragon 855 processor and a triple-camera setup with a 10x hybrid zoom lens.
Oppo also plans to launch 5G-ready versions of Oppo Reno phones. The regular Reno variant features a 6.4-inch AMOLED display with a full-HD+ resolution. A lightning fast in-display fingerprint scanner and it is powered by a Qualcomm Snapdragon 710 processor clubbed with 8GB of RAM.
Oppo Reno 10x Zoom Edition, on the other hand, has a 6.65-inch full-HD+ AMOLED display and it is powered by an octa-core Qualcomm Snapdragon 855 processor. The smartphone has a 48MP Sony IMX586 sensor with an f/1.7 aperture. The flagship handset of the company sports a 13MP secondary sensor that has a periscope telephoto lens on top paired with an 8MP super wide-angle sensor.
The decision is a great one by Oppo as many of its loyal fans now demand more innovation and out of the world designs. The Reno series packs a lot of punch in terms of the overall design, build quality and camera specifications. This is the one to look forward to.