Procter & Gamble (P&G) has reaffirmed its commitment to Pakistan and has vowed to continue serving consumers and the community through its brands and operations in the country.
This commitment was expressed in a meeting between Prime Minister Imran Khan and Jon R. Moeller, Vice Chairman, Chief Operating Officer and Chief Financial Officer, P&G. The meeting was also attended by Magesvaran Suranjan, President – Asia Pacific, Middle East and Africa, P&G and Sami Ahmed, Vice President, P&G Pakistan.
Prime Minister Imran Khan has reiterated the government’s commitment to providing all possible facilities to investors and the business community in the country. He said special incentives are being provided on export-oriented products being manufactured in the country.
Khan lauded P&G’s efforts and said that Pakistan is gearing up for new horizons as the government is working hard to ensure that the country transforms into an attractive place for businesses from around the world.
”A large consumer market comprising 220 million population, the geographical location of Pakistan, cheap labor, and the pro-business laws and rules introduced by the government provide the most suitable environment for business and investment, which should be benefitted by investors,” stated the Prime Minister.
Expressing his views, Jon R. Moeller said,
P&G is committed to serving consumers with superior products that improve everyday life. For almost three decades, we have improved Pakistani lives through world-renowned P&G brands, investment in manufacturing facilities, the creation of direct and indirect employment, as well as helping communities in need.
The support received from the government over the years has been instrumental for our successful operations in the country.
He further added, “With the potential Pakistan has to offer, we remain committed to future growth and long-term investment in the country. Our strong partnership with the Government of Pakistan will help us to continue to serve Pakistani consumers in the years ahead.”
Moeller said Procter and Gamble has been carrying out profitable business activities in Pakistan for over twenty-eight years. P&G has already brought valuable foreign direct investment into Pakistan by expanding its local manufacturing footprint and has made significant investments of over $150 million in fixed assets to date in the country.
Its manufacturing plants at Port Qasim and Hub enable over 60% of its business in Pakistan to be locally produced, allowing the company to better serve its consumers. Moreover, P&G’s latest haircare manufacturing plant investment of over $50 million is a vote of confidence in the future of the country.
Earlier this year, P&G Pakistan announced its support for the Prime Minister’s ‘Clean Green Pakistan’ Movement through its Paak Saaf Pakistan initiative. Through its social-cause programs, P&G has provided clean drinking water, health and hygiene awareness and quality education, reaching over 49 million Pakistanis to date.
P&G is also keen to play its part in line with the government’s ‘Job Creation Strategy’ which includes a special focus on skill-building. P&G’s investments continue to yield socio-economic benefits in the country through the creation of over 6000 direct and indirect employment opportunities and development of a local supplier base, resulting in hundreds of millions of dollars in local value addition.