Daraz hosted its 4th annual Seller Summit in Lahore on 29th September 2019. The event was attended by 2,500 sellers.
Bjarke Mikkelsen, CEO Daraz Group, addressing the sellers, spoke about the milestones achieved by Daraz over the past year and where they stand on their mission to make it easy to do business anywhere in the era of the digital economy. He highlighted the contributions marketplace sellers have made towards the platform’s growth.
Bjarke Mikkelsen said:
In this past year, we have rolled out a variety of features on the Daraz Seller APP to empower our sellers. The direct engagement between customers and sellers has been one of the key drivers of growth for the eCommerce industry.
Several forthcoming initiatives were announced at the seller summit:
Empowering Daraz’ 30,000 marketplace sellers is the key to sustaining 100%+ annual growth of the industry over the coming years. Owners of small and medium enterprises comprise 95% of the seller community.
Bjarke Mikkelsen added:
The seller summit is integral to Daraz because it focuses on training sellers to source items, drive competitiveness, generate attractive content, and fulfill orders,” said Ehsan Saya, Managing Director, Daraz Pakistan. “Successfully achieving these fundamentals is the crux of e-commerce and Daraz ensures this through its various initiatives.
Daraz is already gearing up for the mega 11.11 sale event and the seller summit serves as an important avenue to engage the seller community that is provided with training on how to use the best-in-class technology that they will have access to during the sale.