Ambassador of the European Union to Pakistan, Androulla Kaminara, has said that the European Union and Pakistan could launch joint ventures in various sectors besides textiles.
During her visit to the Lahore Chamber of Commerce & Industry on Tuesday, she said that Pakistan needs to produce products that are competitive in the European market. She said that they are ready to help Pakistan to expand its exports to the European Union and would like to be its partner in this regard.
She added that the European Union and Pakistan have signed the Strategic Engagement Plan in June this year to further boost their relations in diverse fields.
Pakistan needs to prepare itself to meet the challenges of sustaining Generalised System of Preferences Plus (GSP+) status so as to avail the opportunities of increasing exports to the EU.
She said that the increase in Pakistan’s exports was because of duty-free access to Pakistani products under GSP Plus.
Androulla Kaminara pledged that the EU will continue engaging with partners like Pakistan to address the challenge of climate change through a multilateral approach. She said that the EU is focusing on digitization, climate change and immigration in particular and added that special focus on vocational training will ensure the provision of skilled human resources to the industry of Pakistan.
Lahore Chamber of Commerce and Industry’s President said that almost 71% of total exports sent to the EU are to five countries namely UK, Germany, Netherlands, Spain, and Italy.
Kaminara said the global consumer perception had completely changed and it has become more conscious of socially responsible and environment-friendly products. “There is no doubt that Pakistan has a vast potential to double its exports. However, perception management is the key for the government and industry to maintain and sustain,” she said.