The Capital Development Authority (CDA) is set to introduce digital billboards inspired by New York’s Times Square.
The decision was made during a meeting by CDA Chairman Mohammad Ali Randhawa to review the Advertisement Policy 2024. This new policy aims to modernize advertising methods in the city.
Senior officials of the civic authority and other relevant officers attended the meeting.
Chairman Mohammad Ali Randhawa directed the swift finalization and implementation of the Advertisement Policy 2024, which will replace traditional advertising methods with digital boards across the city.
The CDA chairman was informed that digital boards will be installed along highways, major avenues, commercial zones, and bus stops.
In separate news, Islamabad and Baku have begun implementing a memorandum of understanding (MoU) focused on beautifying the Pakistani capital.
A team of horticulture experts from Baku met with CDA Chairman Muhammad Ali Randhawa on Thursday. The Azerbaijani experts will start by renovating and landscaping four key areas in Islamabad: Srinagar Highway, Shakarparian, Saidpur Village, and Melody Food Park.
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