A thought-provoking theatrical performance titled Chuna Lagake was staged at the Arts Council of Pakistan, Karachi, on Sunday, shedding light on the widespread issue of calcium deficiency among Pakistani women and its impact on their health.
Organized by PharmEvo, a local pharmaceutical company, the event was attended by medical professionals and health experts, who praised the initiative for raising awareness about this critical health concern.
The play highlighted how calcium deficiency can lead to weakened bones, osteoporosis, and fractures, severely affecting women’s ability to manage their household and workplace responsibilities. It also explored the familial tensions stemming from these health challenges.
Dr. Shaheen Zafar, a gynecologist, addressed the audience, emphasizing that calcium deficiency is a major health issue for women in Pakistan. “Many women experience bone and joint problems but remain unaware of the root cause. These issues can be managed effectively with proper calcium supplementation,” she stated. She also noted that repeated pregnancies further deplete calcium levels, increasing the risk of fractures in later life. “A healthy mother is the foundation of a healthy family,” she added, urging women to prioritize their health.
Major General Dr. Shehla Baqai, Dean of Bahria University, stressed the lack of awareness among women regarding their health. She explained that most women only realize they are calcium-deficient after experiencing fractures. “Regular consumption of soft drinks exacerbates the issue by hindering calcium absorption. Instead, women should opt for water or lassi with meals to improve calcium intake,” she advised.
Dr. Shehla also highlighted that over 75% of Pakistani women suffer from calcium deficiency due to poor dietary habits and inadequate awareness. She advocated for a calcium-rich diet and supplements for young girls to prevent bone-related issues later in life. She also recommended PharmEvo’s K-potentiated calcium supplements, which enhance bone health while minimizing risks such as kidney stones and atherosclerosis.
PharmEvo’s Director of Marketing, Mohsin Shiraz Ali, shared the company’s commitment to promoting holistic well-being. “Our dream is a healthy society, and through Chuna Lagake, we aim to raise awareness among women about the importance of calcium for their health,” he said, emphasizing the role of calcium in preventing osteoporosis, a condition prevalent among Pakistani women.
Dr. Sumbul Sahel, a professor at Ziauddin Hospital, lauded the initiative, highlighting the importance of educating young girls about calcium deficiency and its prevention. She recommended dietary sources of calcium such as milk, yogurt, cheese, sesame seeds, bone marrow, leafy greens, almonds, soybeans, and shellfish. “Consuming these foods regularly, along with supplements like PharmEvo’s K1000, can help combat calcium deficiency effectively,” she said. She also outlined symptoms of calcium deficiency, including muscle cramps, frequent fractures, dental issues, tingling sensations, and fatigue.
The event underscored the urgent need to address calcium deficiency among Pakistani women and highlighted the critical role of awareness, proper nutrition, and supplementation in ensuring better bone health and overall well-being
