To measure the performance and quality of Cellular Mobile Operators’ (CMOs) services being provided to their customers, the Pakistan Telecommunication Authority (PTA) carried out an Independent Quality of Service (QoS) Survey in seventeen (17) cities across the country during Q4 2024.
Zong and Jazz lead in almost all attributes examined in the QoS survey while Ufone wasn’t far off. Telenor ranked worst.
Overall, cellular mobile operators (CMOs) achieved encouraging levels of key performance indicators (KPIs) set in their licenses and the applicable regulations with respect to voice and latency, the PTA survey has revealed. Still, they lagged in many positions due to deteriorating internet and network problems observed throughout 2024.
During the survey, Quality of Service tests were conducted in the areas of Voice, Mobile Broadband (Throughput, Latency and Web Browsing), and Short Messaging Service (SMS).
The survey drive comprised approximately 2,270 km of traveling per CMO in 64 days to cover the maximum areas of surveyed cities. During the survey, 0.33 million tests of Mobile Broadband and 46,000 Calls & SMS tests were conducted.
During the survey, while conducting data tests in technology auto-detect mode, 4G/LTE signal strength samples were recorded on survey routes. City-wise compliance of 90 percent Confidence Level of signal strength was observed.
Mobile Network Coverage Ranking
|
Operator |
Ranking |
||||
| Compliant | Non-Compliant | ||||
| 4G | 3G | 4G | 3G | ||
| Ufone | 16 | 13 | 1 | 1 | 1st |
| Zong | 16 | 9 | 1 | 1 | 2nd |
| Jazz | 13 | 4 | 4 | 0 | 3rd |
| Telenor | 3 | 11 | 14 | 2 | 4th |
Mobile Broadband Service Ranking (Download)
| Operator | Highest Throughput – Number of Cities | Standing | |||
| 1st | 2nd | 3rd | 4th | ||
| Zong | 8 | 8 | 1 | – | 1st |
| Jazz | 8 | 8 | 1 | – | 2nd |
| Ufone | 1 | 1 | 12 | 3 | 3rd |
| Telenor | – | – | 3 | 14 | 4th |
(Upload)
| Operator | Highest Throughput – Number of Cities | Standing | |||
| 1st | 2nd | 3rd | 4th | ||
| Zong | 9 | 4 | 2 | 2 | 1st |
| Jazz | 6 | 9 | 2 | – | 2nd |
| Ufone | 2 | 4 | 11 | – | 3rd |
| Telenor | – | – | 2 | 15 | 4th |
Voice Call Quality Ranking
| Operator | Voice QoS KPIs | Standing | |
| Compliant | Non-Compliant | ||
| Zong | 81 | 4 | 1st |
| Jazz | 81 | 4 | 2nd |
| Ufone | 78 | 7 | 3rd |
| Telenor | 74 | 11 | 4th |
SMS Service Quality
| Operator | SMS QoS KPIs | Standing | |
| Compliant | Non-Compliant | ||
| Zong | 27 | 7 | 1st |
| Ufone | 25 | 9 | 2nd |
| Telenor | 24 | 10 | 3rd |
| Jazz | 22 | 12 | 4th |
Overall Telecom Operator Ranking
| Service | STANDING | ||
| 1st | 2nd | 3rd | |
| Mobile Network Coverage | Ufone | Zong | Jazz |
| Mobile Broadband | Zong | Jazz | Ufone |
| Voice | Jazz & Zong | Ufone | Telenor |
| SMS | Zong | Ufone | Telenor |
The survey results are available on PTA’s website.
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