After months in stealth, AffairStudio.ai has officially emerged – a generative AI creative studio launched by Symmetry Group to redefine how brands create, scale, and connect. Blending soul with software, emotion with intelligence, AffairStudio.ai is built to deliver bold, expressive brand experiences powered by the next frontier of creativity.
The studio is co-founded by four standout minds from the world of marketing, tech, and storytelling:
Mehek Zafar Sangi, a seasoned MarTech strategist with a background in digital transformation and business innovation, will lead business and brand strategy.
Sarah Moquim, a creative visionary known for her emotionally-charged narratives, will head creative and storytelling.
Ali Kazmi, a systems-first creative leader, will oversee creative operations with a focus on intelligent scale and quality delivery.
Mohammad Sajid, a futurist in tech experiences, will lead the development of immersive and responsive AI-driven platforms.
“AffairStudio.ai is not just about AI-generated content. It’s about intelligent storytelling with soul,” said Sarocsh Ahmed, CEO of Symmetry Group.
“It reflects our ambition to lead the future of creativity, where technology empowers emotion and brands connect at scale.”
Positioned as a new kind of creative partner, AffairStudio.ai delivers across voice, video, design, and interactive digital experiences. Every execution is guided by a single principle: to craft work that feels – fast, unforgettable, and emotionally intelligent.
Mehek Zafar, Co-founder & Chief of Business & Strategic Affairs: “This isn’t just a new studio – it’s a new creative model. We’re building strategic intelligence into the heart of the process, so brands don’t just move fast, they move smart.”
Sarah Moquim, Co-founder & Chief of Story Affairs: “We’re creating more than content. We’re building moments with mood, stories with soul, and work that whispers and roars in all the right ways.”
Ali Kazmi, Co-founder & Chief of Creative Affairs: “Speed doesn’t have to sacrifice craft. We’re designing a studio where systems, scale, and storytelling co-exist – beautifully.”
Mohammad Sajid, Co-founder & Chief of Experiential Affairs: “This is where code becomes chemistry. We’re using AI not just to build interfaces, but to design intelligent, reactive, human-like brand experiences.”
