ASUS expects price increases for its PCs to slow to single digits during the third quarter of 2026 after selected products in Taiwan became nearly 30 percent more expensive compared with late 2025.
The company still expects prices to rise, but says the next increase should be much smaller than the double-digit adjustments made during the first half of the year.
ASUS Systems Business General Manager Yi-Hsiang Liao said the company raised PC prices during both the first and second quarters of 2026.
By the end of May, prices for some ASUS products in Taiwan had increased by nearly 30 percent compared with the fourth quarter of 2025.
Liao expects another adjustment during the third quarter, but says it should remain within the single-digit range. A separate report placed the expected increase at around 5 percent.
ASUS attributed the slower pace to a limited decline in the prices of components such as memory and storage.
The company also believes another large increase could exceed what buyers are willing to pay.
Higher PC prices have raised concerns across the industry.
Market research firms expect global PC shipments to fall by between 10 and 15 percent during 2026 as higher component and retail prices reduce demand.
PC companies may still report flat or slightly higher revenue because rising selling prices could offset the decline in the number of units shipped.
It remains unclear whether smaller price increases will continue after the third quarter or provide only temporary relief.
ASUS reported a 25 percent year-over-year increase in PC revenue during the first quarter of 2026.
High-value and premium products accounted for around 60 percent of the company’s PC revenue. These included gaming systems, commercial computers, and other higher-priced models.
Some premium products were previously unavailable or sold at sharply higher prices because of supply shortages.
The wider component market continues to present a less certain picture.
Some forecasts suggest memory prices could continue increasing by as much as 50 percent per quarter, with limited relief before 2028.
Consumer DRAM and SSD products are also still recording double-digit price increases in parts of the market, with some memory prices reported to have risen by around 89 percent from the previous quarter.
Memory manufacturers may increase production of general-purpose DRAM used in PCs as growth in high-bandwidth memory revenue begins to level off.
However, current market indicators do not yet show that DRAM, storage or overall PC prices are returning to normal.
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