Financial conditions of cellular companies in Pakistan seems to be unstable as most of cellular companies are operating in loss despite significant increment in their revenues over the time; but these revenues are leveled by increased operating expenses, network expansion and depreciation i local currency.
Operating expanses of cellular companies have increased due to inflation and depreciation of Pakistani currency. This depreciation in currency is effecting cellular companies in two ways, first the cost of machinery and infrastructure gets higher, secondly those companies that depend on foreign loans from sources outside Pakistan bear huge loss due to depreciation of currency.
The remaining fire was fanned by increased taxes and ongoing price war in the industry. Despite all these, increase in revenues has comforted companies to some extent, but still they will have to go a long way to become profitable.
Revenues generated by cellular companies increased by 35 % compared to 48 % last year. Telenor has outperformed all other companies in terms of revenue generation, which has increased its revenues by 97 percent in 2007/08 compared to last year. Telenor reported total of Rs. 45 billion revenues this year.
Total Revenues By Cellular Companies (Rs. Millions)
Company |
2004-05 |
2005-06 |
2006-07 |
2007-08 |
Mobilink |
34,456 |
54,065 |
64,654 |
79,936 |
Ufone |
8,599 |
16,098 |
21,867 |
27,455.2 |
CM Pak |
2,400 |
3,329 |
2,897 |
25,85.3 |
InstaPhone |
2,693 |
1,539 |
472 |
259.7 |
Telenor |
565 |
6,338 |
22,837 |
45,081.2 |
Warid Telecom |
168 |
8,527 |
20,405 |
26,804.7 |
Total |
48,881 |
89,896 |
133,132 |
182,080.9 |
Mobilink earned about Rs. 80 billion revenues, which is 24 percent higher than of previous year. It is noted that Telenor and Mobilink share 70 percent of total revenues of the undustry, while 29 percent is shared between Ufone and Warid Telecom.
Average Revenue per User
Despite huge additions in customers, ARPU (Average Revenue Per user) has declined by 3 percent from 3.2 US Dollar last year to 3.1 US Dollar this year.
Cellular Mobile ARPU (US$)
Mobilink | Ufone | CMPak | Instaphone | Telenor | Warid | Total | |
2006-07 | 3.8 | 2.8 | 3.3 | 2.1 | 4.0 | 2.5 | 3.2 |
2007-08 | 3.5 | 2.1 | 1.6 | 0.9 | 3.9 | 2.7 | 3.1 |
Investment
During 2007-08 Cellular companies invested over US 2.3 billion dollar, which is 12 percent lower than the previous year. Mobilink topped the chart with 919 million dollars invested, while Telenor invested around US 565 Million dollars.
Source: PTA’s Annual Report – Stats are as of July 2008
I am afraid soon they will start puting their losses on their users. Coz at the end all losses and financial hits are beared by common man. On one end all celular companies cuting down their call rats and on the other hand they are applying many taxes and other charges like call charge for customer services. this is the most stupid thing if you call to a call center for customer services and they charge you…. simply B/S………..
This is how ufone leads by less investments done and reason is usage of ptcl assets as part of ufone.
well international groups especially like telenor intentionally go into losses by doing so much investments and reason is they get relief over losses in tax for the parent companies.. thats why warid is entering into so many subsidries… so is china mobile and so is mobilink.. but orascom’s main earning is through mobilink..
mobilink is in danger if it maintain itself like this.