Pinterest Crosses 100 Million Active Monthly Users

Pinterest, the popular image bookmarking platform, has crossed the 100 million active users mark.

Users can save, or as they like to call it “Pin”, images and other similar items sort of like saving clipboard items. These bookmarklets are organized into theme-based boards. The pins include everything from recipes, tips to latest tech and gadget news. Thanks to its users, Pinterest has grown to become a huge catalog of over 50 billion users’ pins.

The platform helps its user’s discover useful information like unique items, websites, decorations, instructions, recipes and latest fashion trends. Content is curated by users themselves as well as by Pinterest’s algorithms, which work to identify a user’s interest and present pins accordingly.

For advertising, Pinterest is starting to emerge as a very attractive option

Pinterest may be a lot smaller than Twitter, Google Plus or Facebook but its equity value per month is estimated at $11 billion despite starting real monetization only this year. This means that each of Pinterest’s active users is valued at $110, which higher than Twitter’s $59 but still a bit lower than Facebook users’ $177.

The users aren’t passive as Pinterest also revealed that 70 percent of its users don’t just go through the image catalogues, but also save them to their own boards. The company also doubled its overall users over the past 18 months. Searches over the platform have also increased over the past year.

The bookmark sharing platform doesn’t want to compete against social platforms, rather it wants to go after the king of advertising Google itself. The usage information presents Pinterest as a really interesting advertising platform due to its user’s high engagement.

Williamson, a research firm analyst, said:

Pinterest has a strong outlook for advertising sales, given its positioning as a discovery and planning tool for life’s major moments.

Pinterest’s co-founder and CEO, Ben Silbermann, while talking about the milestone said that:

People are planning out really core and important parts of their lives on Pinterest.

Pinterest recent international expansion puts it among the fastest rising social platforms, with its strength coming from its uniqueness in presenting and saving useful information.

He is the Chief Content Officer at ProPakistani. Reach out at aadil.s[at]propakistani.pk



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