Network Selection survey was conducted by ProPakistani from January 1st, 2010 to January 31st, 2010. Purpose of this survey was to identify the network selection preferences of mobile phone users of all cellular companies.
Key question asked was to “Tell the main reason for remaining with their current mobile operator”
We received 4164 responses from people of different ages, academic backgrounds and cities.
Survey result
Following results are purely based on the data collected through survey.
The survey included 95% male and 5% female participants.
The major age group that responded to the survey is
City wise composition of the participants of the survey was as follow:
Academics of Participants
Which Mobile Connection Do you Use? (In case of 2 or More SIMs, participants were asked to select their primary mobile connection)
Do you have 2 or more SIMs?
As the major motive of the survey was to determine the preferences of mobile phone users in network selection, survey included following reasons
And responses were as following…!
Why customers of different mobile operators remain with their mobile operator
Following graphs are true picture of strengths and weaknesses of mobile phone operators. These graphs can be used by cellular operators to better plan their investments. Also the potential customer, before subscribing the service, can find out the pros and cons of a mobile phone company by going through following 5 graphs.
Age-wise distribution of the reasons for selecting mobile operator
Good news for mobile operators is that not all subscribers for network quality and coverage. Their primary needs include catchy SMS and call plans.Meaning that no-extra investment on network, all you need is to offer in-expensive call and SMS package.
But hold on, that’s not the whole picture, as a very interesting shift occurs as the age increases.
I am sure segment guys would be pretty keen on following few diagrams.
Conclusion