Women in Pakistan, particularly the rural areas, are one of un-explored and potential areas for telecom operators to extend their sales and ultimately the revenues.
A recent research by ‘The charitable foundation’ (founded up by the wife of the UK’s former Prime Minister, Tony Blair) has concluded that woman in a low or middle-income country is 21% less likely to own a mobile phone than a man.
Research shows that, by extending the benefits of mobile phone ownership to more women, a host of social and economic goals can be advanced.
Report says that if operators bring mobile phone penetration among women on a par with penetration among men, this report shows they would collectively earn US$13 billion in additional revenues each year.
Key findings show that:
Via Cellular News