Telenor Explains the Philosophy Behind ‘Khamoshi ka Boycott’

During past few weeks we tried to analyze Djuice Khamoshi ka Boycott campaign, and wrote on following topics:

• The campaign itself, as we think it is spreading negativity
• Telenor, if it must had to go with this campaign, could have done better with the execution of campaign, for instance, by not showing that uncle in its third ad.
• Telenor showed dual standards by airing ad against cheating but then they copied a foreign AD for their own video.

We had a chance to discuss our viewpoint with Telenor, and they tried to explain the philosophy behind the “Khamoshi ka Boycott” campaign.

In this regards, Affan Haider, Manager Corporate Communication, agreed for a webcast to respond to all our queries.

Find below what he to has to tell you regarding the campaign – watch yourself and see if he can convince you?