Smartphone Market Share on the Rise in Pakistan: Samsung Head

Zeeshan Quershi, Head of Mobiles and Corporate Samsung Electronics Pakistan and AfghanistanSamsung has been aggressively capturing local market with fairly large share through introduction of advanced and latest smartphones in collaboration with cellular operators in Pakistan.

This was stated by Zeeshan Quershi, Head of Mobiles and Corporate, Samsung Electronics Pakistan and Afghanistan, in an exclusive interview with ProPakistani.

“We launched Galaxy Tab and other Touch Screen handsets in Pakistan exactly the same time when they were introduced in other parts of the world.

These Samsung powered smartphones received amazing and overwhelming response locally, which depicts the solid market potential in Pakistan for high-end and expensive brands of Smartphones”, said Mr. Qureshi.

Samsung introduced its different Smartphones, one after another, and obtained a better-than-expected results in terms of popularity, demand and sales hence the number of buyers have been increasing significantly in the past year, Quershi said.

Local market for Smartphone is very secure and thriving – though not in substantial numbers but it’s significant keeping in view the economy situation and purchasing power of the local customers.

As per estimates, there are roughly 20,000 buyers of high-end phones in the country. So if a Smartphone is launched here, it can easily attract twenty thousand buyers, while the sales can go higher and response can be tremendous if the smartphone is extra good.

There are more than 1 million handsets being sold in different markets throughout the country in one month, while Smartphones have got a market share of 4 percent in overall handset industry in Pakistan, revealed Mr. Qureshi.

The business strategy of handset makers and cellular operators is outstanding as both are earning their lucrative share of revenues through sales of Smartphone, he said.

“We get our customers and operators receive their share for combined businesses model,” he said.

The collaboration between handset makers and operators enhance the scale of technology utility among the customers of different segments with targeted marketing and advertisement campaigns.

According to Mr. Zeeshan Qureshi, handsets’ market share based on pricing is as following:

Handsets priced between Rs 2,000 to Rs 3,000 enjoy 70 Percent market share, while those handsets priced between Rs 5,000 to Rs 10,000 have 20 percent market share. Rest of the market is for high-end phone phones that are priced between Rs. 12,000 to Rs. 25,000 and beyond.

Samsung official foresee increase in sales of Smartphones in the country with the emergence of 3G in the country.