Glow by Warid recently presented the cutting-edge concept of Augmented Reality in the form of a never-seen-before brand engagement activity at the LUMS Thriller Night 2012.
Augmented Reality is a concept involving choreographed imagery in a video stream where a person interacts with the objects on screen, giving the perception of being part of that reality. This is a virtual setup where a group of friends stand in a blank space in front of a SMD screen and are then transposed to appear as if they are participating in a music video.
With this very exciting activity, the cellular brand offered another way to LUMS students to rejoice with friends in a free spirited way. The activity also created a lot of buzz on campus and 200+ students showed up to participate in this activity.
Check below the pictorial coverage of the event: