Mobilink posted a steady increase in revenues in first quarter of 2013 to reach Rs. 27.2 billion, up from 25.9 billion during the same duration a year ago.
Revenues were mainly hit by tough regulatory environment, persistent energy shortage and law and order situation that resulted into government forced network outages.
Mobilink, on other hands, took necessary measures to strengthen its position with given circumstances by mitigating the impact of regulatory restrictions on retail channel sales for new SIMs by changing the distribution structure through direct agreements with selected retailers and focusing on reactivation offers.
Company’s ARPU stood at Rs. 243.9, while mobile data revenues increased by 27%.
Mobilink – in the group financial statement – said that its EBITDA grew 5.5 percent to PKR 11.5 billion from PKR 10.9 billion a year earlier.
Mobilink said that average minutes used per month per user stood at 228, up from 215 during same duration last year.
