Visa launches ‘Cash to Card’ Campaign in Pakistan

​Visa, a global payments technology company, has launched an educational campaign titled ‘Cash to Card’ in Pakistan.

Running until 30 June, 2015, the campaign aims to displace cash by encouraging consumers to use Visa debit and credit cards at Point of Sale for everyday spend categories in the country. It also aims at making transactions more efficient in terms of safety and convenience.

‘Cash to Card’ highlights the benefits of using cards instead of cash for day-to-day transactions, such as convenience, reliability and security. According to a 2013 Visa-commissioned Moody’s Analytics study, the benefits of cards also extend to the national economy, as the usage of cards helps promote economic growth and efficiency.

Commenting on the campaign, Mr. Kamil Khan, Country Manager Visa Pakistan & Afghanistan, said:

Core to this campaign is Visa’s ability to reach consumers who may not realize they can enjoy the benefits of a Visa product, and experience a better alternative to a cash-and-carry lifestyle. The campaign builds upon Visa’s long-standing commitment to extending financial inclusion to more consumers, while at the same time driving opportunities for Visa, our partners and clients.

The campaign brings to life how Visa cards can enable better money management and empower consumers looking for an alternative to a cash-and-carry lifestyle. The fundamental messages of the campaign focus on core product values, including:

  • Control – enabling consumers to manage their spending on their terms
  • Convenience – the ability to make purchases online, at retailers – even to pay bills
  • Security – safer than cash and registered cards are replaceable if lost or stolen
  • Access – easy, timely access to their money through direct deposit

Cards enable the user to make purchases without carrying cash, and can be used at most stores. Visa Cards enable the user to keep a track of the incurred expenses, give certain rewards and benefits and are safer to use because they provide proof of ownership.

Visa Cards are the safe way to take care of your spending. Lost cash is gone forever but lost cards can be locked with a simple telephone call – and replaced fast.


  • Petrol pumps and electronics sellers charging 2.5% transaction fee on debit and credit card transactions.
    I can understand on credit cards but why on debit cards.
    Retailer argues that that this fees is charged from us by the bank so we charge this from the customer.
    Now why would i use my debit card and pay 2.5% more.

    • I dont trust shopkeppers, that on one hand banks encourage customers to use cards and ATM’s then why would they charge 2.5℅ extra lol and not all the retails asks for 2.5 charges at least in KHI.

      • In metropolitan cities 2.5% is not charged by petrol pumps and retailors just by electronic stores where profit margin is low.
        but what abt other cities.
        I myself own a petrol pump had to stop accepting credit and debit card transactions cz i was being charged 2.5% by the bank and my profit on per litre petrol is 2.5rs.

      • why dont you trust shop keepers? I am a store owner & we are charged 2.2% as bank service charges on credit/debit transactions.

        but we dont charge customers cause profit margin is ok to bare those charges. where margin is low such as electronic store/ computer stores/ gold shops. they then charge it.

        • I did some research and have come to know that their are two machines one works like ATM and doesn’t charge a bit to the shopkepper instead it charges rs. 15 to the card owner. And after reading comments from the shopkeppers I’ve got the background why some charges and some don’t. Thanks for that

          • Well.. The machine you referring to is mainly installed in banks near the cash counter… And it works like an Atm but it doesn’t pay money but prints a slip which is just like credit/debit card machine. Whenever someone wants to pay bills or things like that they swipe that card and gives the slip to the cashier.. And he/ she does the required work.

            Shayad mera samjhanay ka tareeqa sai na ho.

            Machine we have in our stores are charged 2.2 for every transactions by the bank.

            • Its exactly like Bank Alfalah type machine small portable and provided by Tameer Bank, I Boughy few mobile phone with my ATM card through that machine, in Gulistan E Johar, Mobile mall have that machineif I get a chance I’ll post a pic here.

              • Yes exactly… Used as k card holder ko Atm machine na jana paray. These machine are only used for debit cards… Credit per bhe use ho sakti hi but the card holder have to pay preemie charges to the card holder.

  • Ive BAHL visa debit and it doesn’t allow for online purchases. So put an asterisk above in the article and write that very few debit visa in pak works with online transactions.

  • Most of pakistani shops and stores dosent have machines for cards.
    Also someone move to villages so where use visa card instead of cash?

  • Lost cash is gone forever but lost cards can be locked with a simple telephone call – and replaced fast.

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