It’s that time of the year again. Black Friday is fast approaching and its time the Pakistani consumers get to experience some salivating deals on their favorite products and services.
This crazy sales day only takes place once a year, so plan ahead and save up enough dough to be able to grab your favorite products from Daraz’s online store on November 27th at www.daraz.pk/black-friday. Black Friday sales and promotions can also be availed from Daraz.pk’s mobile app. That’s a win-win situation for people on the go.
Make sure you are well rested a day before the event so you can start browsing deals, starting midnight and don’t miss out. Make sure you have great internet connection at all times and start preparing your wish-list now before the event so you don’t lose focus on the big day. It’s okay for you to get stuff that wasn’t on your wish-list but it will really hurt if you lose track in the shopping frenzy and aren’t able to grab that one thing you really, really wanted.
The fourth Friday of every November is the busiest shopping day of the year, worldwide. Drastic deals, heavy discounts, and crazy sales – just three weeks to go for Black Friday, the best sales day of the year. Every year, stores across the world hold massive sales to lure customers in and kick-off the shopping season, each passing year the deals get bigger and better and consumers go to even greater lengths to get the most bang for their buck.
To give you a brief history, the big sales concept was kicked off back in 1924 by American multinational Macy’s during its Thanksgiving Day Parade. 40 years later, as more and more retail stores hopped on the bandwagon, the day was officially given the name Black Friday and by the 1990’s, the unofficial retail holiday turned into a worldwide sensation.
You’re wondering why the color black, which has a negative connotation, is used to represent something that is so awaited. Interestingly, the use of black in this case alludes to profitability – Macy’s initiated this sales day event to go back into black during a slow shopping season. Back then the Profit & Loss Statement was on paper and not an excel sheet. Profit was recorded in black ink and loss in red. Since this day was incredibly profitable for both retailers and shoppers, associating this glorious sales day with black made the most sense.
Online sales hit an all-time high of $3.73 billion in the U.S
Shoppers plan months ahead of the November sale buzz and start saving up on their hard earned dough to splurge on self-gifting and gifts for their loved ones. The number of U.S. shoppers which was at 89 million in 2012, went up to around 140 million in 2014. Even though the number of Black Friday shoppers saw a staggering growth, overall, last year, the number of offline buyers was 7% lower than the preceding year as shoppers were more inclined towards shopping for the same deals online. Online shopping is growing at a massive speed and Black Friday sales are increasingly adapting to this change in consumer behavior. According to Adobe System Inc., online sales hit an all-time high of $3.73 billion in the U.S – this was 42 percent of all sales.
Interestingly, studies show, Black Friday is incredibly popular in Pakistan already. Millions of Pakistanis searched the term ‘Black Friday’ last year on Black Friday itself, making it one of the top searches of the day – that just goes to show how there is awareness, and demand which is finally being met. Since Pakistan is one of the promising ecommerce markets emerging in this region, expect online promotions like Black Friday deals to grow year by year.
