Companies with a large market capitalization are always attempting to stay one step ahead of their rivals by coming up with schemes and plans that allow them to generate substantial amounts of revenue. According to a recent study, Apple has been found to slow down the release frequency of the older models of its iPhone in order to spike up sales of its iPhone 6s and iPhone 6s Plus. As a result, consumers who were expecting a discount on the previous models, have no option but to upgrade their existing handset.
Why Do They Do This?
When this type of activity is carried out, Apple can also carry out a campaign to show how popular its devices are, meaning that consumers would get the impression that they’re actually getting a worthy Smartphone upgrade.
According to a recent study, the keyword search for ‘iPhone slow’ was carried out and it was found that the search results got numerous hits for these queries whenever new iPhones were to be launched.
For comparison purposes, ‘Samsung Galaxy slow’ was also used and it was found that the term was unaffected by new releases. The study was cleverly conducted by a Harvard University Ph.D. student by the name of Laura Trucco and she claims that the tech giant has been deliberately slowing down the sales of its older products in order to pave the way for its newer lineup.
“When major innovations remain out of reach, and degrading durability threatens to tick off loyal customers, companies like Apple can still take a cue from the fashion industry. If you can brainwash consumers into developing new tastes that make the old stuff look uncool for aesthetic rather than functional reasons, you still have a shot at harvesting more sales from your existing customer base.” – Catherine Rampell, Economics Reporter at NYT
Does this Affect iOS Updates?
It could also be said that iOS updates are deliberately developed in such a manner that they do not play along with the obsolete hardware of previous generation Mobile devices, forcing consumers to make the upgrade. However, it can also be argued that such hardware is capable of running these updates due to its less powerful internals and dated architecture.
As stated before, Apple could very well be tailoring its operating system in order to cater to its new hardware, but consumers should also be aware that technology of this age is moving at such a rapid pace that most products are considered obsolete after a period of two years. After all, if companies do not continue to release better software and hardware, then they will be left in the dust by their competitors.