The holiday season is supposed to be all about cheer, but apparently, it is also about consumers partaking in some attractive sales promotions, such as App Store Sale at the end of the year. For Apple, it was definitely a season of cheer as it achieved a new milestone this year. The 2015 holiday season was the biggest ever for the company’s App Store.
It is evident that customers were on a shopping spree this holiday season, as they allowed Apple to garner a record breaking $1.1 billion on apps and in-app purchases in just a period of two weeks. The holiday season might have ended last week, but it was a happy two weeks for developers as well as Apple.
Holiday App Promotions on iTunes Store Pay Off
Christmas Day and New Year’s Day both achieved their own records, with customers spending over $144 million on January 1, 2016. This normally happens when paid apps are far too expensive for consumers to purchase (at least according to them) and during the holiday season, they are re-introduced at a very encouraging discount, attracting customers in the process.
Not only this, but it looks like being an iOS app developer has certainly been worth it because since 2008, when the App Store first launched, Apple has paid out nearly $40 billion to developers worldwide.
App Store sales topped $20 billion in 2015 alone
With the company’s iPad Pro and Apple TV announced, we can definitely see more and more dedicated applications for these two products, which in turn will reward both the developers and Apple in the longer run.
Apple’s business model has also encouraged developers to start making applications because the company keeps 30 percent of the App Store revenue, which means that it earned over $6 billion in 2015 after paying the developers. As of right now, there are more than 1.6 million apps present on the App Store, with more to come in the future.