Mobilink Grows its Revenues by 5%

Mobilink said that it generated Rs. 26.8 billion during Q4 2015, up from Rs. 25.5 billion it had made during the same period last year, showing a 5% increase in revenues in local currency.

Mobilink said that revenue growth is mainly attributed to increased revenues from data (79% YoY growth) and Mobile Finance Service (72% YoY growth). MFS now represents 3% of service revenue.

According to Mobilink, revenues from voice declined during this quarter.

Mobilink’s customer base increased 3% QoQ in Q4 2015 driven by improved segmentation of its customer base, creating distribution channel effectiveness, and continued focus on price simplicity and transparency for its customers.

NPS improved in 4Q15, and further improvements remain a key priority for 2016. However, as a result of the blocking of unverified SIMs due to the SIM re-verification process, the customer base decreased 6% YoY to 36.2 million in 4Q15.

Underlying EBITDA margin increased by 1.7 percentage points YoY to 41.2% in 4Q15, representing three consecutive quarters of growth as a result of the above mentioned revenue increase and cost efficiency initiatives, mainly in procurement and utilities.

Capex in 4Q15 decreased to PKR 7.2 billion YoY as the 2G network modernization was completed in 2014; the FY15 Capex-to-revenue ratio was at 24% and the company continues to invest in its high-speed 3G network roll-out.

Here are some other observations that came to light:

  • Mobilink’s ARPU stood at Rs. 228, up from Rs. 204 from the same period last year
  • Mobilink has 16.8 million mobile data users (Both for 2G and 3G)
  • Average data consumed per user per month stood at 341 MBs

Financial Highlights:

Mobilink_Q4_2015

Tech reporter with over 10 years of experience, founder of ProPakistani.PK


  • Zafar Abbas Rizvi

    When you charge internet tax in whole country and didnt have to pay in a province containing 60% of all population (Punjab)

    • Zawyar Ur Rehman

      A huge ripoff.

  • Khurram ShahzAd

    Yeah, they definitely would have. As from about more than last 2 to 3 months whenever I subscribe a mobilink data package. And start using it, suddenly a message pops up, you are using mobile internet on base rate. On checking I was with MBs remaining and it was correct 3G/2G package that i was using. Than one can think its just message by mistake, next moment you come to know, your balance is gone zero. So they are ripping off with these errors in system too.

  • Abdullah

    now mobilink is most expensive cellular company in terms of calls and data

    • ali

      for calling on default prepaid tariff it’s the cheapest

      • Ali

        Actually I take that back after doing some more research :p

  • Shoaib

    Excellent achievement