Mobilink said that it generated Rs. 26.8 billion during Q4 2015, up from Rs. 25.5 billion it had made during the same period last year, showing a 5% increase in revenues in local currency.
Mobilink said that revenue growth is mainly attributed to increased revenues from data (79% YoY growth) and Mobile Finance Service (72% YoY growth). MFS now represents 3% of service revenue.
According to Mobilink, revenues from voice declined during this quarter.
Mobilink’s customer base increased 3% QoQ in Q4 2015 driven by improved segmentation of its customer base, creating distribution channel effectiveness, and continued focus on price simplicity and transparency for its customers.
NPS improved in 4Q15, and further improvements remain a key priority for 2016. However, as a result of the blocking of unverified SIMs due to the SIM re-verification process, the customer base decreased 6% YoY to 36.2 million in 4Q15.
Underlying EBITDA margin increased by 1.7 percentage points YoY to 41.2% in 4Q15, representing three consecutive quarters of growth as a result of the above mentioned revenue increase and cost efficiency initiatives, mainly in procurement and utilities.
Capex in 4Q15 decreased to PKR 7.2 billion YoY as the 2G network modernization was completed in 2014; the FY15 Capex-to-revenue ratio was at 24% and the company continues to invest in its high-speed 3G network roll-out.
Here are some other observations that came to light:
- Mobilink’s ARPU stood at Rs. 228, up from Rs. 204 from the same period last year
- Mobilink has 16.8 million mobile data users (Both for 2G and 3G)
- Average data consumed per user per month stood at 341 MBs