There has been an exponential growth in home-based businesses in the country with numerous women especially manufacturing and selling products from home via the internet. The emergence of online marketplaces and shopping communities largely facilitates this ever-growing pool of home-based entrepreneurs.
Kaymu.pk, one such online marketplace, is committed to enabling and empowering people all across Pakistan by facilitating entrepreneurship. Among Kaymu’s 15,000+ sellers, are some incredibly successful female sellers like Sumaira Asif from Karachi, Mrs. Tanvir from Lahore and Nosheen Kashif from Islamabad.
In line with its vision, Kaymu.pk recently invited around 30 women from WomenX (a global initiative by World Bank to promote the entrepreneurial spirit of Pakistani women) who are enrolled in the 4th batch at IBA Center for Entrepreneurship Development (IBA-CED) to facilitate them with becoming Kaymu sellers and grow their business/ enhance their customer base.
After introducing the women to Kaymu, the team demonstrated how to sign up as a seller, how to describe products using appropriate content terminology and price them taking into account cost and profit margin. The women were provided laptops and free product photography to facilitate them to become Kaymu sellers immediately.
This session was a follow-up of a previous session “Online Marketing Mix & Mingle” (held earlier this year) where industry experts like Maliha Rao of Fashion Pakistan Council, Imtiaz Noor of Kaymu and Nazish Chagla of N’eco’s shared insights regarding brand positioning, product photography, pricing and promotion for an e-commerce business. Kaymu Pakistan aims to follow these sessions with regular consultancy and guidance for interested members over the course of time and intend to roll out to other cities as well.
