Kaymu.pk has launched a campaign to add value to and meaning around its brand name. The main message of the campaign “Sab Kay Mu Pe Kaymu.pk” (Kaymu.pk on everybody’s lips) aims to make the brand name more relatable, such that it resonates with the target audience.
The campaign encompasses a commercial being played across cable TV channels, which exhibit greater advertisement visibility in the targeted areas. Over 50% of Kaymu’s orders come from outside Karachi, Lahore and Islamabad. A strategic move, this campaign will cover multiple areas in top-tier cities as well as in mid-tier/ interior cities and towns.
“E-commerce has the potential to overcome limitations arising from where you reside and what income segment you belong to. We believe it is necessary to make efforts to enlighten the masses, especially those living in smaller towns and cities, about available opportunities and that shopping online is no more a distant dream for them,” said Ali Zain Sheikh, Country Manager for Kaymu.pk.
The leading e-commerce platform currently caters to over 240 towns/ cities of Pakistan. The campaign is expected to significantly increase visitors and users on the website especially from the lower tier cities – one of the main objectives behind the campaign.
On the website, the campaign exhibits assortment for, but not limited to, people from different walks of society, such as Ammi (Mom), Abbu (Dad), Naai (Hair dresser), Maali (Gardener), etc. Ali Zain further added, “With this move we hope to create greater awareness of how Kaymu.pk has something for everybody. Regardless of who you are or where you live, you will find that the website has everything you want!”
Earlier, Kaymu has educated people via initiatives like Kaymu Karavan and Experience Lounge to create awareness about shopping online. Last year, the company launched a seller-focused campaign to create awareness regarding how to become a Kaymu seller, following which the seller base of Kaymu grew to over 15,000 sellers from all over Pakistan.